Corporate Vision Issue 4

36 CORPORATE VISION / Issue 4 2018 , WENKO is a German family-owned company operating all over the globe, and develops products in the bath, kitchen, laundry and living sectors. We profile the firmand its extensive portfolio as we look to explore the secrets behind its ongoing success. Better Ideas, Every Day WENKO conducts its own research and is continuously introducing innovation to the market, meaning it is able to launch approximately 600 new products on an annual basis, and its products are distributed via the B2B business streams in stationary retail business, mail- order business and e-commerce. Catering to a diverse range of clients, the firm offers a full- service package to its partners, including, among others, the full range planning of storage racks, assistance at the POS by an own field service and sales agencies, as well as the provision of advertising material to boost retail sales, as well as providing individual support required by the trade. Differentiating WENKO from its competitors is the fact that it can cater to every client’s needs. Utilising the expertise within the firm, the team conduct thorough research which enables them to improve and adapt to the relevant developments which are arising on a daily basis. Internally, staff develop products which incorporate its own research data and innovations, as well as recent trends. The close contact that the firm has with its partners and the lively exchange resulting from this, leads to a further source of ideas and enables the team to take clients’ demands into account. Throughout the company, the dedicated, committed and ambitious product management team consciously create in-house developments and designs, enabling the team to develop its own unique design. Subsequently, if any customers or clients have any queries or issues then they can be resolved quickly by staff. Furthermore, clients are supported by the company’s merchandising and category management team which helps to implement its specially developed shop systems. Due to the close cooperation between partners and companies, in particular the key account managers and field stuff, a steady, beneficial interchange of ideas and information takes place. This is part of the company’s successful liaison. Ultimately, there looks to be exciting times ahead for the firm, having just opened a new warehouse with the idea being that the company can produce unique and excellent products and designs even quicker and 1804CV29 more efficient in providing supplies. Looking to capitalise on its success, the team identifies logistics and innovation as its core competencies which will push it forwards. Address: Im Hülsenfeld 10, 40721 Hilden, Germany Tel: +49 2103 573-0 Website: www.wenko.de