Issue 4 2020

Mar20065 Small and Mighty Based in South Africa, McD Squared is a marketing, communications and digital agency specialising in IT and telecommunications. With a portfolio filled with successful projects and a plethora of dazzling testimonials from clients, it is no wonder that the firm has established a reputation for being one of the most outstanding IT and telecommunication marketing agencies in South Africa. Having recently been recognised in Corporate Vision’s 2020 Corporate Excellence Awards, we profiled the firm to discover more about the award-winning services the team consistently provides. Established in 2013, McD Squared provides strategic communications, crisis communications, media relations, marketing advice, and social media communications services to local and multi-national organisations who want to position themselves as thought leaders in their respective fields in the South African, African and Middle East markets. Today, the firm’s objective is to provide every one of their clients with a creative, integrated approach to all of their communication needs by projecting one voice across multiple channels, while growing their brands. McD Squared is able to deliver this extraordinary level of service so effortlessly as they ensure that each client receives hands-on attention by the team. In addition to this, the team also treats each brand with the same respect as if it were their own. Throughout the years, the key to McD Squared’s success has been due to all of their campaigns driving not only visibility but also business value. Therefore, the team is keen to ensure that they get to know their clients’ business strategy intimately, as this influences every creative idea formed. Alongside thoroughly getting to know their clients’ business strategy, another factor that allows McD Squared to be a successful agency is their remarkable in-depth knowledge of the ICT market in the region. Using this knowledge to their advantage, the team simplify complex technical information and communicate it in a manner that their clients’ clients understand. As well as their vast knowledge, the team at McD Squared is also highly creative in their approach and believes in doing communications that make strategic sense. Whilst the firm is only boutique in size, the vast array of services they offer and the quality of their work is world-class. Being a small agency means that each person involved in the business has an important role to play. Each member of the team treats the agency as if it were their own, and so trust is another important factor in the business. McD Squared places a lot of emphasis on building longstanding relationships with their clients, which is clear in the passion the team has about those they work with. Throughout the years, the key to McD Squared’s success has been due to all of their campaigns driving not only visibility but also business value. Therefore, the team is keen to ensure that they get to know their clients’ business strategy intimately, as this influences every creative idea formed. As many businesses wish to expand their company size and grow their team, McD Squared prefer to remain small, opting for a gig economy approach when additional resources are required. The reason the firm has chosen this route is it allows them to partner alongside other small agencies when they need to. In addition to this, it also allows the team to remain agile and flexible, whilst also ensuring that they can deliver an exceptional service to clients. A combination that has proven successful for the award- winning agency. The future looks bright for the team at McD Squared, especially following their recent expansion where they have grown their business to serve not only Africa but the Middle East as well. Whilst many believe that bigger is better, it is not always the case as proven by McD Squared. Ultimately, it is the delivery that counts, and clients that choose to work with the firm can rest assured knowing that McD Squared will always deliver, and even exceed expectations. Contact: Lizelle McDermott Address: Roodekrans, South Africa, 1724 Telephone: +27 824 170 417 Web Address: www.mcdsquared.co.za