Corporate Vision Issue 5

CORPORATE VISION / Issue 5 2018 23 , Digitaloft is amulti-award-winning SEO, PPC and ContentMarketing agency based in the Lake District which is going fromstrength to strength, and currentlyworkingwith clients including fast-fashion retailerMissyEmpire.com, the Lake District National Park, Betway Casino and manymore.We spoke to the firm’sManaging Director, James Brockbankwho provided us with further insight into one of Corporate Vision’s Digital Elite 2018. Taking a Content-led Approach to Delivering SEO Success Stories Digitaloft’s overall mission is to be recognised as the North’s leading search marketing agency. The firm specialises solely in search marketing which means it is not distracted by other services. Boasting a strong presence within the sector, the team is very vocal within the industry, speaking at industry events, writing for industry publications and winning a multitude of industry specific awards for its client campaigns. Having established itself as a leader within the Content Marketing industry, James starts off by explaining what attributes the team possesses which differentiates the firm from its competitors, and subsequently marks itself out as the best possible option for clients. “Unlike many full-service agencies, we took the decision to focus solely on what we do best: Search Marketing, and that is all. We are not being distracted by web development, video production, social media community management or other such services. Throughout the company, we are strong believers that the most successful agencies are those who are specialists in their areas, and we are absolutely seeing that this is what clients are moving towards wanting too. “As such, we have structured ourselves in a way which has seen us bring into the team some of the region’s most experienced search marketers, offering clients a results- driven marketing solution rolled out by industry specialists.” Furthermore, with the agency possessing a team which is brimming with experience, knowledge and a unique skillset, Digitaloft is perfectly set to deliver the best possible service to clients. James mentions why the team at Digitaloft have been able to excel in their work. “The search marketing industry is great to be part of and thankfully, even competitors are happy to share latest developments. We are regularly involved in industry specific conferences and training events, as well as conducting our own research through projects of our own. “It is all about having confidence in your own approaches, testing these and demonstrating results. Through this continued testing and refinement of our own approaches, rather than those directly taken from others, it ensures we are able to stay ahead of trends through research- based evidence that what we do works.” Commenting further on his company’s ability to thrive within the Marketing sector, John tells us why the firm has been able to be so successful, citing the location as a key aspect of Digitaloft’s ongoing success. “Here at Digitaloft, we are one of only a small handful of search marketing agencies in the region, outside of the bigger cities of Preston and Manchester. This puts us at a great advantage given our offering; allowing us to demonstrate to clients that there is an alternative outside of the big cities.” Guaranteeing that clients want to work with the team, the team at Digitaloft has cultivated a thriving working atmosphere which sees employees looking forward to coming to work, and as such they are more motivated to pass on the good feeling to their clients. “As a primarily B2C agency, we have fun! We roll out campaigns which look to the fun side of a client’s industry, but also not being afraid to think outside the box. This in itself gives the team the creative licence to run ideas which work; in many cases there is no restrictions on the ideas we are putting forward to clients. Aside from that; we love a good pizza party to celebrate a successful client win or award, offer flexible working, unlimited holiday and an amazing environment.” Looking to capitalise on the incredible success that the agency has already achieved, the team at Digitaloft are expanding the team on the back of recently securing 1804CV31 some huge client deals. There are also several exciting campaigns in the works, all of which are produced from the team’s base in the Lake District. In his concluding comments, James signs off by predicting what the future holds for the Marketing industry. There are many developments which are arising across the sector, and James mentions Digitaloft are well placed to capitalise on the relevant developments which will benefit its business and clients. “Ultimately, the search marketing industry has evolved incredibly fast in the past five years, and right now we believe we are at the stage where things are starting to calm down. However, in the coming years we believe we are going to see many more needing to specialise. Clients want to work with the best in a specific field and we are seeing more and more moving away from full-service agencies. “Thankfully, we have already specialised, but we still believe there will be an even greater shift towards this model in coming years.” Company: Digitaloft Contact: James Brockbank Address: Pixel Mill, 44 Appleby Road, Kendal, Cumbria, LA9 6ES, UK Phone: 01539 766 244 Website: www.digitaloft.co.uk