Issue 5 2019

CORPORATE VISION / Issue 5 2019 13 , Mar19527 Busse &Miessen is amedium-size German lawfirmwith 25 partners specializing in the fields of Franchise Law, Construction Law and Healthcare Law. Recently, one of the firm’s partners, Dr. Patrick Giesler found success in CV’s Corporate Excellence Awards where he was selected as theMost Outstanding Business Lawyer of 2019 – Germany. On the back of this win, we caught up with Dr. Giesler who provided us with a detailed insight into the firmand the award-winning services he provides. Delivering Tailored Services to Your Legal Needs Since their inception, Busse & Miessen combines a fresh perspective with more than 60 years of tradition. With a total of more than 25 lawyers, BUSSE & MIESSEN is a medium-sized operation by Ger- man standards, pursues a policy preferring strict quality standards, highly personalized client-lawyer relations and arm’s length working processes over rapid growth. The firm is active in the field of Franchise Law throughout Germa- ny and other European countries. Today, Busse & Miessen are advi- sors to more than 150 franchisors in Europe and North America. Going into further detail, Dr. Gies- ler begins by informing us of the areas the firm specializes within, as well as the clients they serve. “With regards to Franchise Law, we are constantly representing the interests of approx. 250 Fran- chisors from all over Europe and the USA. Alongside this, we are also advising our clients regarding the setting and the expansion their franchise Networks, which includes strategic considera- tions, drafting of agreements and franchise manuals and negotiating with contractual partners. “The clients at the Franchise Practice Group at our law firm are solely franchisors. Some of these franchisors operate large interna- tional franchise networks, doing business in 40 or 50 countries. Others are smaller companies, which have just started expanding their respective brand.” Busse & Miessen have particular experience in the development, reorganization and expansion of franchise networks. It’s Franchise Practice Group focuses exclu- sively on advising Franchisors and Master Franchisees in the optimization and management of franchise network. Enabling the firm to develop to deliver these tailored services, is the dedicated, experienced and hard-working team which forms the backbone of Busse & Miessen. When discussing the internal culture, Dr. Giesler is keen to highlight the significant role the team play in the overall success of the firm. “From our point of view, in the legal business it’s the staff that makes or breaks the business. Clients are typically not interested at all in the name of the Law firm, but in the skills and reputation of the professionals.” Working alongside the team of talented individuals is Dr. Giesler, who is one of the most renowned German lawyers for franchisor and has been working since 1997 exclusively in this area. Over the years, Dr. Giesler has been involved in the establishment of more than 180 franchise systems. In addition to this, Dr. Giesler is also the President of the interna- tional franchise Lawyers Associ- ation (IFLA), associated expert at the German Franchise Association (DFV), as well as member of the Supervisory Board of a franchise company. Looking ahead to what the future holds, Dr. Giesler hopes to further expand his already impressive portfolio of work, especially follow- ing his recent success in Corpo- rate Vision’s Corporate Excellence Awards where he was righteously awarded the accolade Most Out- standing Business Lawyer of 2019 – Germany. Bringing the interview to a close, Dr. Giesler signs off by revealing what the future has in store for the firm, touching on how Busse & Miessen hope to further expand certain groups. “Moving forward, The Franchise Practice Group of our Law firm will probably grow by one addition- al lawyer who we are currently looking for. What is more, the Construction Law Practice Group is also about to expand, putting an additional focus on public building law.” Contact: Patrick Giesler Company: Busse & Miessen Address: Friedensplatz 1, 53111, Bonn, Northrhine-Westfalia, Germany Telephone: 0049 228 9839126 Website: www.busse-miessen.de

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