Issue 6 2019

CORPORATE VISION / Issue 6 2019 45 , Mar19346 Helping to Shape Leaders for 20 Years SmartMarkCommunications is a leading global strategic communications company that offers end-to-end custommarketing communications solutions for companies andorganizations set onbecoming leaders in their industries. Recently, we profiled thefirmtodiscovermore about the innovative solutions theydeliver to their clients. SmartMark Commu- nications, LLC is not your average public relations or market- ing firm. They offer custom marketing communications solutions for B2B companies looking to emerge as leaders in their industries as well as complex customer experience solutions for service providers looking to improve their overall customer relationships and brand value. Understanding that all companies are not alike, and the mix of com- munications strategies necessary to help companies succeed across multiple industries is never the same, the company designs per- sonalized marcom programs that help catapult organizations to the head of their industries. SmartMark offers the complete range of communications services under one roof. This list includes strategic consulting, competitive intelligence, public relations, media relations, public affairs, print design, event planning and tradeshow support, interactive marketing, web design, applica- tions development and analyst and influencer relations. Most impor- tantly, their deep understanding of the industries they play in makes them an ideal partner for serious companies looking for large scale, often global, exposure. “We have many technology clients that want one company to turn to for all of their needs. They want high-end strategic consulting and plan development, but more im- portantly, they want a partner that can ‘make it happen,’” said Juliet Shavit, President of SmartMark Communications, LLC and winner of the 2019 award for Most Influen- tial CEO of the Year in the field of Strategic Communications. SmartEnergy IP When energy and utility com- panies started approaching SmartMark Communications about helping develop customer-fo- cused strategies to communicate their new services, the company started to expand its offerings to include B2C marketing services in addition to B2B. Soon the com- pany became the leader in smart grid customer education and the No. 1 expert in developing such programs. Tapped by the U.S. Department of Energy to form the U.S. DOE Smart Grid Customer Engagement Working Group, the company soon launched a new division called SmartEnergy IP™ to focus on these efforts. Today, SmartEnergy IP has helped hundreds of utilities, regulators and stakeholders around the world communicate to customers the benefits of technology adoption to improving energy efficiency and lowering energy costs. Smartest of them All Today, SmartMark Communica- tions and SmartEnergy IP are focused on helping companies across all industries utilize the lat- est communications strategies and market intelligence to meet new goals. Whether that is influencing the industry at large or a subseg- ment of customers and stakehold- ers, SmartMark’s philosophy is to simply “be smart.” “You’d be amazed how many communications companies do not understand the industries they play in. They think all PR and market- ing is the same. We have always separated ourselves from others by our unparalleled knowledge and understanding of where these markets are going,” Shavit adds. “When you couple that with our communications and design ex- pertise, it’s an unstoppable force.”