Issue 6 2024

Best Marketing Agency 2023 - West Midlands & CV Work Environment Award 2023 Flamingo Marketing Strategies Ltd. is a marketing and advertising agency dedicated to supporting small and mid-sized businesses across Warwickshire and the West Midlands. With bespoke services across lead generation and brand awareness, the agency delivers value to businesses and tailors its approach to suit the unique requirements of each client. The Flamingo team is committed to providing outstanding marketing and advertising that makes a client stand out like a flamingo in a flock of pigeons. Flamingo Marketing Strategies has received our awards for this year’s Best Marketing Agency – West Midlands and the Corporate Vision Work Environment Award. Unlike typical marketing agencies, Flamingo describes itself as an outsourced marketing department. The company works with a small number of clients to offer a personalised service and deliver tailored strategies to achieve measurable growth. Its in-house services include content creation, email marketing, graphic design, social media, website design, photography, and videography. Flamingo predominantly caters to B2B companies that are seeking marketing support to boost their brand awareness and further their growth. Flamingo is passionate about building long-term relationships with clients in order to adapt its innovative solutions to a business’s specific needs. It is the team’s mission to help clients stand out from competitors with creative and original campaigns that connect businesses with their target audiences. With their diverse marketing backgrounds, the Flamingo team is determined to go above and beyond to nurture SMEs and attract the right companies to work with them. The business maintains a steady flow of communication to ensure clients are kept informed on the progress of their campaign. Flamingo also supports businesses with free content on its online blog to help clients and prospects integrate effective marketing strategies into their business. During the Covid pandemic, many businesses faced significant challenges and Flamingo was not immune. Having achieved a turnover of £100k+ throughout 2019/20, founder Emma Sansom and the team were excited for another successful year. As a result of its clients losing customers, Flamingo also lost clients. At this time, the team consisted of just Emma and one part-time staff member, who eventually pursued a different career. Despite the circumstances, Emma managed to recruit an expert team and double the company’s turnover during the first year of the pandemic. Flamingo remains dedicated to fulfilling clients’ evolving needs and helping them achieve sustainable success without having to hire a full marketing team. Before taking on a new client, Flamingo offers a 60-minute marketing strategy call with Founder and Managing Director Emma Sansom, where she provides valuable ideas and suggestions about what they could do when it comes to their marketing. Once a client comes onboard, the team begins to gather information and develop an action plan that focuses on areas where the client needs the most support. Every month, the team prioritises the necessary tasks to achieve the client’s marketing strategy. Emma works closely with clients to ensure that all tasks align with their strategy and have their KPIs in mind. Recently, Flamingo has been working with FutureMotiv on brand awareness and lead generation. Corina Stama, Office Manager, shares, “We were slightly hesitant when deciding to outsource, as we didn’t think it would be possible for an agency to create the level of detail required when it came to writing articles for us. However, Flamingo has created such thought-provoking, relevant, and technical articles by putting time and effort into research and by spending time interviewing our engineers. This content has generated instant leads and conversations from LinkedIn, something we assumed would take a long time to crack.” The business prides itself on its versatile approach, taking the time to understand clients and what makes them unique. Unlike competing agencies, Flamingo works with a small number of clients to ensure that every client receives the attention they need to thrive. Its expert team is trained across all areas of marketing and continues to develop their knowledge and skills to deliver the best possible result for clients. Flamingo has received our awards for this year’s Best Marketing Agency – West Midlands and the Corporate Vision Work Environment Award. The business attributes its success to its diligent staff and the company values they live by. The team is dedicated to building strong relationships with their clients and each other, celebrating successes with regular socials and team lunches. Flamingo has introduced an employee happiness score so that Emma can identify what motivates her team. The business’s most recent score was 9.8/10 which has helped Emma see which staff members require additional support. Flamingo’s ‘star of the quarter’ allows each member of the team to vote for their chosen star, who receives a personalised present from Emma. When recruiting new talent, Flamingo looks for individuals with the potential to succeed and the desire to develop their marketing skills. Not all of the team began as marketers, but all possess a hardworking attitude and an enthusiasm to learn. To remain abreast of changing market trends, the business ensures that its staff continue to develop their knowledge. The team regularly attends events by other experts in marketing and business growth. Emma has introduced a book club to encourage the team to expand their knowledge on self-development, business strategy, and marketing best practices. Lastly, Flamingo has invested in three different learning platforms that allow employees to remain updated on the latest marketing trends to support their clients. Over the last two years, Flamingo’s turnover has grown by 46% and the team has expanded to include two new staff members. The company is currently on track to grow by another 30% this year. Flamingo’s objective is to keep the business small to provide a personalised service to a select number of clients. With a unique approach to marketing, the team can build strong relationships with clients and invest the time to deliver measurable growth. During 2023, Flamingo won three awards: Most Outstanding Marketing Agency – Warwickshire, Best Marketing Agency – West Midlands, and CEO/Director of the Year – Warwickshire. The company works hard to foster a positive work environment that celebrates its team’s accomplishments. Employees work hard to meet the requirements of their valued clients and continue to provide them with successful marketing strategies that increase brand awareness and generate growth. With its range of bespoke services, Flamingo is committed to creating value for businesses and tailoring marketing strategies to the evolving needs of its clients. Flamingo Marketing Strategies has received our awards for this year’s Best Marketing Agency – West Midlands and the Corporate Vision Work Environment Award. Contact: Emma Sansom Company: Flamingo Marketing Strategies Ltd. Web Address: www.flamingostrategies.co.uk Corporate Vision Flamingo Marketing Strategies: West Midlands Marketing Agency

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