Corporate Vision Issue 7

38 CORPORATE VISION / Issue 7 2018 , Established in2004, ClickThroughMarketing is a digital performancemarketing agency, who specialise indriving sales growth for their clients. InMay, CorporateVisionMagazinenamed ClickThroughMarketing among thewinners of our flagshipCorporateExcellenceAwards programme, with the title ofMostOutstandingPerformance-LedDigitalMarketing Firm, 2018. We spoke toCEOandFounder, Phil Robinson, tofindoutmore about this cutting-edge company. Leaders in the Digital Age of Marketing As the business world continues to move from the physical to the cyber, print to online, so too does the marketing world – where once billboards and newspaper adverts were the norm, digital marketing is now seen as an utterly essential part of conducting business in the modern age. Backlinks, search engine optimisation and click through rates are the new metric when it comes to driving growth, sales and profit. To many, digital marketing is an uncertainty –or, based entirely in their adventures in social media. Of course, there is so much more to digital marketing than social media management. Recognised in the Corporate Excellence Awards for their extraordinary work in the sector, ClickThrough Marketing are experts in digital performance marketing. In other words, marketing with the sole goal of driving business growth through search engine optimisation, ‘pay per click’, conversion, content, social and inbound marketing utilisation. Phil explains further, “we manage integrated strategies for digital paid media, SEO, content and inbound marketing as well as conversion rate optimisation. Also, we specialise in building ecommerce and lead generation websites with SEO and conversion in mind.” Essentially, they are full-service firm, capable of managing, and outsourcing, all of their clients’ marketing needs. “Our overall vision is to be the UK’s most recommended digital performance marketing agency. Our mission is to deliver sales growth and a competitive business advantage to our clients.” When it comes to working with new clients, ClickThrough consider bespoke strategies catered to the specific needs of the client; “We seek to ensure the digital strategy is reflective of our client’s long-term business goals through our unique fact find process. Whenever a new client comes on board we aim to set measurable key performance indicators (KPIs) to work towards. As part of the ongoing relationship we measure all aspects of client satisfaction and continue to challenge them, suggesting new ways to improve marketing performance.” It would be an understatement to say that thousands of digital marketing firms exist around the world. ClickThrough believe that 1806CV19 their vision and ‘Client Promise’ policies are what makes them unique in a crowded, highly competitive sector. Phil goes into detail about ClickThrough’s ‘Client Promise’; “Our ‘Client Promise’ consists of five elements: 1. Trust : We build trust through time-tracking, clear pricing, honest conversations and managing client expectations. 2. Service : We drive service excellence through measurement and feedback. We measure all aspects of client satisfaction including account management, reporting, results, quality and communication through regular service level reviews and Net Promoter Score. 3. Expertise : We give clients direct access to our digital experts which drives better communication, efficiency and collaboration. We improve our client’s digital capability through training, mentoring and assisting with the recruitment of digital expertise for their internal team. 4. Strategy : We seek to ensure digital strategy is aligned with a client’s business goals through our unique discovery and onboarding process. Client campaigns are underpinned with our proven processes and strategic planning models such as SOSTAC, SWOT, Buyer Personas and Competitor Maps. 5. Data & Insights : We deploy enterprise level marketing automation and tracking technology onto client and competitor websites. This enables real-time campaign optimisation based on performance and provides actionable insights on competitor campaigns and strategies.” Equally, digital marketing, being a relatively new industry, and - more importantly - one that sits firmly between the progressive media and technology sectors, is marching ever forwards. Developments, trends, emerging markets, and new technology all play a part in forming, and then re-forming, the digital marketing landscape. Phil talks us through their strategy to keep pace with these changes, “because digital moves so quickly, it’s crucial we lead the way on emerging marketing technology. We partner with the

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