Issue 7 2020

Mar20242 AWayWithWords The importance of language goes across industries and beyond borders. Key to success in this field is the ability to incorporate culture into this rich tapestry, like the team at White Globe Pvt Ltd. Now seen as Best in Translation and Localisation, 2020 – India in Corporate Vision’s Corporate Excellence Awards, we look more closely at the incredible team that people won’t stop talking about. Few firms have built their reputations quite so quickly as White Globe, with the team serving more than 500 corporations in the four years since it was founded. Having such an incredible impact on the market has been no small feat, involving a combination of talented staff and a forward-thinking approach that sets the firm apart from its competitors. The White Globe team were brought together with the simple mission of providing the highest quality translation, interpretation and localisation services to customers. Customers would, in turn, receive superior value thanks to the removal of language and cultural barriers and could thus grow globally. While a simple aim, it is in the execution that White Globe shines. As a company, it boasts proficiency in more than 300 languages, making up more than a thousand language pairs and orchestrates a complex network of 15,000 language and cultural experts around the world. Book learning isn’t enough for what White Globe intends, with total understanding being the number one priority. A reputation for quality and project management capability has provided the team with a wealth of work, with team members building trust over multiple projects and assignments. The structure of the company has brought the in-house linguistics team and outside contractors closer together as time has gone on, aligning all team members to the systems, technology and workways of White Globe. The team has been able to mark major achievements, such as successfully translating and delivering ten million words after formatting within a single month. The team has been able to mark major achievements, such as successfully translating and delivering ten million words after formatting within a single month. The firm’s RUSH Hour services have become highly regarded, noted for their consistency of quality and delivery. Having this ability has encouraged larger customers to see White Globe as a dependable language services partner who can be also trusted for high volume requests. White Globe’s clients are spread across a variety of industry verticals, including leading automotive companies, advertising companies, banks, pharmaceutical, healthcare, heavy engineering, utility, legal firms and media houses to name but a few. The firm’s top fifty customers are members of the Fortune 500 list. This success and ability to draw in clients has been with the firm since it began operations. The team managed to secure their first customer in the third month of operations, but it still took nine months of work for one of the company’s largest customers to make White Globe their preferred supplier. The team make careful use of technology is just another way in which White Globe stands apart, with the team using their own proprietary industry-leading technology platform. This offers Translation Memory and Terminology Management Tools, leveraging technology such as artificial intelligence, machine learning and deep learning (natural language processing) in order to enhance the functionality and feature of the platform. Much of the team’s success has come from its ability to completely automate a project’s systems and workflows. Looking forward, it’s clear that the team intends to continue its impressive work. Having already secured its position as a leading language service provider in India, the team are looking to new borders in the Asia Pacific region, with outpost planned in Europe and the Americas in the next three years. Technology will continue to play a major part in the company’s operations moving forward too. Translation is a challenging field, but one in which a great deal of progress can be made. The success of White Globe is due in no small part to its talented team and their tenacious attitude that has encouraged such trust from clients. In four years, they have achieved the remarkable. What will the next four years bring? Company: White Globe Pvt Ltd Contact: Sheetal Ramkumar Web Address: www.whiteglobe.co.in