Corporate Vision Issue 9

18 CORPORATE VISION / Issue 9 2018 , Beyond Clicks is amulti - award winning, independent, pay per clickmarketing agency that specialises in the insurance industry. Recently, the firm found success in Corporate Vision’s 2018 Corporate Excellence Awards where they were awarded the accolade Insurance Marketing Agency of the Year 2018 - United Kingdom. On the back of this win, we spoke with owner, Steve Tarbard as we looked to discover the factors that have been the driving force behind the firm’s runaway success. Anything is Possible Established in 2016, Beyond Clicks is a multi - award winning, independent, pay per click marketing agency that specialises in the insurance industry. As a Google premier partner, the firm have also been recognised as being in the top 3% of agencies UK wide. With over 30 years insurance marketing experience, the firm understand the challenges insurance brokers face - from the potential over reliance of aggregators and lead generation providers, to demands of sales teams in terms of lead / sale volumes. Going into further detail about the services Beyond Clicks offers, Steve also explains the steps the team take to ensure that their clients receive the best possible outcome. “Here at Beyond Clicks, our mission is to provide insurance brokers with the best possible pay per click / video marketing solutions to generate leads and sales across a variety of insurance products. We immerse ourselves in both the digital and insurance industries, as well as continually evolving to ensure our clients achieve the best possible results.” “By combining our understanding of both insurance and digital marketing, we are able to construct and deliver an alternative sales channel to lead purchase and aggregators. Our management services are Google Ads, Bing Ads, Facebook Ads, video advertising and animated video production.” “When working on a new project, we take the time to really understand the client’s insurance business and what they are looking to achieve. Using our experience and Google/Bing Ads partnerships, we can research the marketplace prior to spending any marketing budget - this ensures the outcome is feasible / possible.” “Our client retention rate over the last two years is 95% - the two- year industry average is 50%. Hopefully this shows how we work very closely with our client base to ensure we deliver the results required.” Beyond Clicks has been built to service the insurance industry, and over the years, the firm have achieved recognition through awards and Google Premier Partner status. In addition to this, they have also built bespoke, unique technology that enables real time ppc analysis & predictions. This technology and their experience gives all of their clients an instant advantage. When discussing the internal culture within the firm, Steve highlights how each member of the team is equipped to provide the best possible service to their clients. “The culture within our organisation is an ‘anything is possible’ approach to client management. We invest heavily in technology and training making sure we are perfectly placed for delivering results whilst achieving fast growth.” “Our location and office have been chosen to give us the best opportunity for recruitment. Being on a high street, which is also opposite a mainline railway station with direct links to London, we are not limited at all.” “The growth of our business means there are instant career opportunities whatever your level of experience - and we understand it is key for our staff to develop as fast as possible. We are continually recruiting for a number of positions.” Looking ahead to what the future holds for Beyond Clicks, Steve 1809CV05 signs off by revealing what lies in the pipeline for the award- winning firm. “Moving forward, our organisations core focus is client retention and their growth, we have a number of clients experiencing huge levels of growth at the moment due to joint projects. In addition to this, there are several insurance brokers that are starting to use our services within the next three months.” “Overall, we are looking forward to the future, both from a Beyond Clicks growth perspective but also to jointly enjoy the successes of our ever-increasing client base.” Contact: Steve Tarbard Company: Beyond Clicks Suite 3a, Chantry House 10a High Street, Billericay, Essex, CM12 9BQ, UK Telephone: 01277 424924 Web Address: www.beyondclicks.co.uk