Corporate Vision January 2017

36 CORPORATE VISION / January 2017 , Established in 2009, Keystone provides advisory, market research and recruiting services to a wide range of clients including international and local financial institutions such as asset managers, banks, insurance companies and securities houses., as well as large corporate organisations from across the business landscape. Donna, who founded the firm over seven years ago, discusses how far the company has come since inception and the role she has played in leading it. “Since I established Keystone I have served as the founder, the holder and the manager. Prior to founding the firm I had more than 10 years in financial service industry acting as the head of marketing and product development in various fund houses. “I also have eight years of successful experience in fund marketing & product development, including as Head of Marketing and Planning at the Shenghua SITE, Head of Marketing and Corporate Planning of Polaris SITE, Marketing VP & Product Manager of Invesco Taiwan. My expertise in business management, product development, marketing, operation, human resources and regulatory issues in financial industry has helped me both in my market research and headhunting business.” Consulting is a male-dominant industry, however, Donna firmly believes that it is not gender that The Key to Success Keystone Intelligence is a financial consulting firm, specialised in supporting the assetmanagement industry. Founder Donna Chen talks us through how she has drawn on her experience to guide the firmto the success it enjoys today. makes one stand in the field, but their profession and personality. “In my point of view, women tend to be more detail-oriented and careful. However, when it comes to make tough decisions, it can be quite a challenge to play hard, handle pressure and emotion. In addition, women need to work even harder than men to prove their ability, making it tougher for women to succeed than men in this market. “However, anyone can make a difference if they work hard enough, and in order to succeed in consultancy you need abundant experience and profession to meet your job requirement and to provide your client with organized and ethical advice. Most important of all, you must stay passionate about your job and infuse this into every aspect of your work. “It is crucial that no one sits back and lets their gender decide if they can succeed or not. You have to work hard and build up a trustworthy, dedicated image. I used to attend seminars, and occasionally invited to be the speaker, which helped me spread the word about both myself as a business leader and my company. It is crucial to seize speaking opportunity and attend conferences, both domestically and internationally, as this also helps the wider industry to gain an insight into your success.” Ultimately, Donna emphasises that the consultancy industry is driven by information and people, and therefore moving forward she remains committed to providing excellence in both. “Here at Keystone we try hard to hold our independence as a consulting company, providing advisory services to international financial institutions who are interested in entering Taiwan’s financial market. Industry specific knowledge and experience, strong corporate ethics as well as good English speaking ability are the keys to our success, and as such building upon these key skills will remain our ongoing focus as we look to the future. “Alongside this, Keystone is currently focusing on financial service industry in Taiwan. We are looking forward to extend our services to more firms in non- financial industries.” “Here at Keystone we try hard to hold our independence as a consulting company, providing advisory services to international financial institutions.” BW160058