Corporate Vision January 2017

94 CORPORATE VISION / January 2017 , Based in Prague, 1Year &More Productions design and develop a variety of tailor-made solutions, including TV and radio commercials, corporate videos, music videos, indoor and outdoor events. We invitedMartin Vyhnánek, Head of Activation Projects, to tell us more. Always Offering More Agency 1Year & More Production, s.r.o has been operating in the Czech and Slovak market since 1997. Originally AV Production, the company gradually turned into a full- service communication agency. During the existence of the company, they created dozens of TV and radio commercials, corporate videos, music videos, indoor and outdoor events, consumer competitions and comprehensive ATL and BTL campaigns. With the development of the market in their region, 1 Year & More have expanded their services to digital marketing and activation activities. K Company: 1Year & More Production, s.r.o. Name: Martin Vyhnánek, Head Of Activation Projects Email: [email protected] Web Address: www.1year.cz Address: Sabinova 707/7, 130 00 Praha 3 Telephone: + 420 721 561 535 EEB16027 “Every region of the world is influenced by history, culture, politics, religion, etc. and the Eastern European region is no exception. Generally, we can see the growth of a business corresponding to the business growth of the whole market.” Finally, Martin explains the internal culture of the firm and the main way of ensuring staff are prepared to provide the best possible service for clients. “The main thing is to keep people working as a team, they must be proud of the company they work for and they have to believe in the work they do. We have great experience with a combination of “older” highly experienced professionals and young enthusiasts.” Martin tells us about the firm’s mission: “Our mission is to find and reach the target groups that the mass media is not reaching, and our motto is: ‘let your customers feel your brand/ product’. This year was a very successful one for us, we became members of the section of activation agencies of AKA. This section is a member of IMCC, EACA and POPAI. Martin tells us what helps 1Year & More stand out from their competitors: “Enthusiasm, ideas, originality, and a highly experienced team with strong know-how are key to giving the company a strong position in the industry. As well as this, the importance of Eastern Europe cannot be ignored.”