January 2026 | 9 Established in 2012, Dooweet is a cultural communication agency specialising in all things music, including live entertainment. The agency supports artists, producers, festivals, and organisations alike, whether they are based in France or abroad. Its full-service approach covers everything from album and concert promotion through to advertising on Spotify or YouTube, as well as influencer campaigns and traditional media channels. Having built a diverse client base comprising more than 500 artists, producers, venues, labels, festivals, and institutions, Dooweet is the culmination of years of hard work by Cristophe, whose ambition when starting the agency – which was originally an association – was to allow rock and metal artists to promote themselves at a lower cost. Initially, this involved funding from private sponsors, but after this became too restrictive for Cristophe and the artists, Dooweet rebranded and began to offer its own services to musicians. Since this pivot more than a decade ago, Dooweet has doubled down on the thing that made it so special in the first place: the respect it has for artistic projects and their unique identities. This means never trying to force them into artificial marketing frameworks, and instead conveying precision, relevance, and the power of human relationships. It does this across every interaction and every service, even in the face of constant industry change. Whilst Dooweet’s work covers every element of press relations and communications services, media relations (creating press strategies, writing and distributing press releases/kits, pitching projects to journalists, and managing media appearances) is its primary focus. Other examples of its role include supporting media visibility, and Dooweet often acts as a bridge between the projects of its artists and today’s multifaceted media ecosystem. This translates to some high-profile work with big names from across the globe. As Cristophe explained: “Recently, we have handled media coordination around international artists such as Craig David during his visit to Paris, managing press requests and interview scheduling. We have also been involved in the promotion of large-scale cultural festivals and live events across France, working with well-known venues and artists.” Despite these big names, Dooweet remains committed to supporting emerging and independent artists. “This balance of high-profile projects and emerging artists is central to our identity. It reflects our belief that credibility is not defined by scale, but by rigour, ethics, and the quality of the work delivered.” It is no secret that music promotion has evolved in the same way that the wider music industry has evolved, with the digital sphere today being integral for those seeking a modern, diversified promotion strategy. From its location in Montpellier, France, Dooweet does exactly that, offering 360-degree support across projects relating to music promotion, communication, and marketing. Founder Christophe Sousa was on hand to tell us more about his acclaimed music press relations agency. Best Music Industry PR & Communications Agency 2025 – France Irrespective of the client, Dooweet’s approach to client service remains unchanged, built on the cornerstones of proximity, clarity, accountability. The team here are often seen as being part of their client’s network as opposed to external providers, a status they earn by taking the time to fully understand their project, including its context, objectives, and constraints. In this way, they can bring an air of sophistication and avoid overpromising. Going a step further, Cristophe commented: “We are deeply specialised in music, culture, and live entertainment, which means we understand the media and the specific challenges of working in these industries.” He continued: “We do not apply generic communication formulas. Every strategy is built from scratch, based on the identity of the project and the realities of the market.” A focus on relevance, editorial alignment, and long-term credibility has seen Dooweet build a reputation based on client and media trust. In an industry where speed, visibility, and short-term gains are usually favoured over all else, the more measured approach Dooweet has deliberately crafted is a major stand out. Its long-term mindset showcases the way it works with clients and the media, and the discretion employed at every turn – which is crucial given that many projects require confidentiality – is something that is not always visible from the outside for obvious reasons but remains crucial in the agency being trusted with strategic, high-stakes communications. As all of this shows, in the realm of music PR and media strategy, Dooweet’s dedication to delivering clarity and credibility in a sea of noise and immediacy makes it one of a kind. Everything from its bespoke communication strategies for music and culture to its artist and live event promotion highlights this fact, making Dooweet the only choice for the title of Best Music Industry PR & Communications Agency 2025 – France. Contact: Christophe Sousa Company: Dooweet Web Address: https://dooweet.org/
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