Corporate Vision July 2017

10 CORPORATE VISION / July 2017 , Publicis Media is the home to leading world-class media agencies – Starcom, Zenith, Mediavest | Spark (now rebranded as Spark Foundry), Blue 449 and Performics – and a range of centralised global practices that focus on everything fromanalytics to business transformation to content. Selected as part of the Influential Businesswomen of 2017 Awards, we interviewed CEO, Marta Ruiz-Cuevas to learnmore about the firmand her own success within it. Talent, Trust and Transformation Mediavest | Spark, a full-service media agency under Publicis Media, announced that it is rebranding as Spark Foundry. This move underscores the company’s ongoing commitment to evolution, and reflects the agency’s offerings that extend well beyond the parameters of media and investment to include analytics, technology and innovation, insights, content, commerce and more. Additionally, the Spark Foundry name reflects the bold energy of a start-up spirit with a powerhouse soul - the company’s foundational vision that blends an entrepreneurial, innovative business approach with the full resources, capabilities and marketplace clout of Publicis Media. Since coming together as Mediavest | Spark in March 2016, the agency, guided by this vision, has welcomed numerous new clients including BEL Groupe (Global), MTV, KFC, Mattel, H&R Block (USA), Expedia (SEA), EuroLoan (Poland), Virgin Mobile (MENA), OnePlus (UK) and Diageo (Australia). Spark Foundry aims to aggressively roll out its winning proposition to its 3,500 employees across the world, while amplifying its best-in-class capabilities for clients. “Spark Foundry’s unique vision brings a palpable energy that is proven to drive results for our clients,” said Publicis Media CEO Steve King. “I am confident that Spark Foundry will build on this momentum, and continue to deliver exceptional results for our clients as we unlock new and exciting opportunities together in markets across the world.” Publicis Media is the media solutions hub of Publicis Groupe. It is home to leading world-class media agencies – Starcom, Zenith, Spark Foundry, Blue 449 and Performics – and a range of centralised global practices that focus on everything from analytics to business transformation to content. Marta Ruiz-Cuevas, CEO is keen to start the interview with more detail about the services her firm offers and which aspects of her current job role interests her the most. “In keeping with Publicis Groupe’s ‘Power of One’ model, we provide a seamless and flexible way for our clients to get the best media services available. They specifically benefit from the scale and clout we hold collectively in the marketplace; the range of services we provide; the centralised, data-driven practice specialties that help power some of our best work; and broader access to the best solutions from across Publicis Groupe. “Each of Publicis Media’s brands (Starcom, Zenith, Spark Foundry, Blue 449 and Performics) have their own unique propositions and ways of working. Across each of those brands, clients will find a range of full service media capabilities. In addition to the brand offerings, we have a deep bench of specialised expertise sitting within our global practices, that cover: analytics and insight; business development and communications; business transformation; content; data, technology and insight; performance; trading and buying (also known as Publicis Media Exchange or PMX). “Publicis Media’s unique structure, has allowed us to transform from a service to a platform business. What excites me the most, is having the flexibility to work with the many experts within our network, to craft unique solutions for our clients’ needs. Publicis Groupe’s ‘Power of One’ model breaks down silos and ensures we’re working collaboratively across our agencies, disciplines and geographies.” On being selected as part of the Influential Businesswomen 2017 Awards, Marta is keen to share her thoughts plus the changes she has seen during her time at the helm of Publicis Media. “I am beyond honoured to be part of the Influential Businesswomen 2017 Awards. Our industry is filled with smart, powerful women who are changing the face of advertising. I am grateful to call them my peers and grateful that awards like this exist to recognise some of the many contributions women make every day. I hope that I can inspire women to reach high and passionately pursue their goals. I’m a big believer of the phrase ‘yes, you can.’ We need other women to continually push, challenge and build us up – even when things seem tough. “I’ve been in this business long enough to know that you can never sit still. It is constantly changing and you need to be nimble and flexible; you need to go where the consumer is going. Consumers are adopting technology at a much faster rate and consuming content in ways, and at a speed, we never dreamed about previously. “During my time at Publicis Groupe, I’ve seen our agency evolve to meet those changing client needs. I’ve been fortunate to work across many different 1750CV16