Corporate Vision July 2017

CORPORATE VISION / July 2017 29 , PorterhouseMedical, works with clients across the globe to generate creative and intelligent medical communications, withmaximum impact for your brand. Winner of the Joint Managing Director accolade, under our Finest in Business series, is JonHallows. We caught up with him, the firm’s Joint Managing Director, to find out more. Excellence in Science and Creativity Established in 2002, Porterhouse Medical is a medical communications agency with a reputation for excellence. Their in- house teams of carefully selected account managers, medical writers and designers work hard to deliver creative and intelligent medical communications for a growing number of UK, European and global pharmaceutical partners. The firm’s Joint Managing Director Porterhouse Medical, Jon Hallows is eager to tell us about the key role of his staff and his own role within the firm. “The firm’s unique mix of scientific expertise, creativity and industry knowledge ensures that our medical communications are always set apart from the rest. This, combined with truly outstanding client service, allows us to continually exceed our clients’ expectations. “Our people are the firm’s greatest asset. We choose our staff carefully so that you can rest assured we always have the right people for the job. Not only do we recruit highly motivated individuals with the requisite academic qualifications and experience, but we nurture a work ethic centred on professionalism and outstanding client service, where your needs always come first. “In terms of my own role, I am the Joint Managing Director. I am a biochemist by training and I joined the pharmaceutical industry in 1990. Before setting up Porterhouse Medical in 2002 with Brian Parsons, I had a variety of sales, training and marketing positions in pharmaceuticals, before moving into medical publishing and then agency roles.” In terms of the firm’s services, science and creativity are built into everything they do. They firmly believe the science must be right – but they also understand that getting your message across requires so much more than that. Jon tells us more about the firm’s writing and creative services. “At Porterhouse, we recognise that the style and format of your communications are as important as the messages themselves. Our writers, account managers and creative designers treat every project with the uniqueness it deserves, coming up with elegant and imaginative ideas that guarantee the greatest possible impact. “When it comes to writing, from primary publications to marketing and training materials, our in-house writers can produce the copy you need to maximise the impact of your brand. All our medical writers have a solid scientific background, allowing them to get to grips with your product quickly, understand and develop your key messages, and interpret complex data with accuracy and precision.” On the creative front, everything Porterhouse Medical produce is designed to deliver on their promise of excellence. Jon reveals more about this and other aspects of the firm’s work. “Our creatives undertake a huge range of tasks, from concept design, art direction, illustration, and page layout. We believe that Porterhouse Medical’s creative team are one of our most important assets, synergising with the firm’s editorial and account management teams to deliver your messages with style. “We also deliver scores of successful events each year, from intimate advisory boards to national stand-alone meetings. Whatever the size of the event, we go to great lengths to ensure that each one has a dynamic programme that is carefully tailored to the audience and to your strategic needs. “On strategy, tell us your problems and we will work with you to come up with real, practical answers. Porterhouse Medical’s extensive industry experience means we have a sound understanding of pharmaceutical marketing, which, combined with our expertise in medical communications, enables us to generate imaginative, workable ideas that are scientifically sound and compliant with all relevant pharmaceutical codes of practice.” With the growing focus on value in healthcare, economic principles and methods of analysis are increasingly being used to inform decisions on national and local health policy. Jon goes on to explain this point in his own words, and adds his thoughts on the firm’s market access services. “In this evolving and complex market, it is becoming ever more important to be able to demonstrate that new therapeutic interventions represent real value for money. With in-house health economics expertise, we are skilled at coming up with fresh ideas to inspire stakeholder confidence. Whether you need an innovative means of collecting real-world patient outcomes data, or advice on local or regional budget impact modelling, we can help you to gather your health economic data and present it in a clear and impactful way. “In terms of market access, at Porterhouse Medical, we recognise your need to create the most favourable environment for your product. Porterhouse Medical’s scientific expertise, combined with our experience in strategy and health economics, enables us to understand the needs and priorities of both clinical and non-clinical stakeholders, to predict how your product will fit into the wider healthcare system.” In closing, Porterhouse Medical are always interested in hearing from talented and motivated individuals who would like to join their friendly and enthusiastic team. If you are an experienced medical communications professional, please email your CV with a covering letter to careers@ porterhouse.biz . “If you are starting out, we believe in harnessing the potential of the brightest life scientists and investing in their training to build the next generation of medical communications professionals. If you are a recent graduate or postgraduate and are thinking of embarking on a career in medical communications, please see below for more information on Porterhouse Medical’s current positions.” Name: Jon Hallows Email: [email protected] Web Address: www.porterhouse.biz Address: 4 Windsor Square, Silver Street, Reading RG1 2TH UK Telephone: +44 (0)118 913 9100 1704CV25

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