July 2025 | 11 leaders see the numbers, the conversation shifts from ‘touchyfeely HR stuff’ to ‘competitive strategy.’” To further tackle this challenge, Mind Media Tech has recent developed a unique methodology that assesses executive decision-making psychology before addressing business challenges. Its Executive Decision Diagnostic tool reveals an uncomfortable truth: most executives are not buying expertise; they are buying expensive anxiety relief. The assessment shows leaders what is really driving their consulting decisions, as well as where their blind spots are – with 67% discovering that they are about to waste money on validation, not solution. What’s more, Mind Media Tech has also created frameworks for identifying when teams are making decisions that are driven by anxiety and not evidence, and tools designed to build what the consultancy calls “decision-making resilience” within organisations. These are not theoretical tools, but practical applications of psychological research to solve real business problems. Named the USA’s Most Innovative Executive Strategy Consultancy 2025, Mind Media Tech plans to continue empowering its clients and enhancing the industry through ongoing research and innovation. At present, the consultancy is currently developing its Digital Resilience Index – a comprehensive measure of how well leaders navigate the increasingly digital and AI-driven environment. Alongside this, the team are also researching how psychological patterns in executive decision-making create predictable strategic blind spots. “Our goal is to shift the consulting industry from dependency creation to capability building,” Leslie concluded. “We want to be known as the consultants who make themselves obsolete by building internal strength rather than external reliance.” Contact: Leslie Poston Company: Mind Media Tech Web Address: mindmedia.tech Today, too many executives waste significant time, money, and resources on consulting theatre whilst ignoring the methodologies actually proven by research: psychologically safe teams and evidence-based strategies. Mind Media Tech was founded with the aim of eliminating this common problem. Guided by intellectual honesty, research-driven insights, and sustainable results over quick fixes, the consultancy firm is on a mission to help leaders make better business decisions by first understanding the psychology behind those decisions. Helping leaders to gain this understanding is something that Mind Media Tech is truly passionate about, having seen too many intelligent executives make expensive mistakes because they have been seeking validation – not solutions. The Mind Media Tech team’s background combines PhD-level psychology research with real-world business experience, including work at McKinsey and years leading go-to market strategy at startups and scaleups. This experience has provided the consultancy team with unique insights into both the psychological patterns that drive poor consulting decisions, and the practical solutions that actually work. “We start with psychology, not spreadsheets. While traditional consultants jump into business analysis, we first examine why leaders feel they need external validation and what psychological problems are driving their decisions,” Leslie told us. “Most consulting fails because it ignores human behaviour. We succeed because we understand that business problems are usually people problems in disguise. Our approach builds internal capability rather than external dependency – which is why our clients become stronger, not more reliant on consultants.” A core element of Mind Media Tech’s work is helping leaders to understand that psychological safety is not just a soft skill, but a competitive advantage. The firm has observed that psychologically safe teams outperform traditional hierarchal structures by significant margins – as teams who feel safe to challenge assumptions, share bad news early, and admit mistakes tend to make better decisions faster and avoid costly strategic errors. Ultimately, the internal culture of a company determines whether strategies are actually implemented or merely demonstrated through expensive PowerPoint presentations. While an essential lesson, Mind Media Tech has found its most significant challenge to be teaching corporations about the measurable bottom-line impact of psychologically safe teams and sustainable strategies. Leslie explained that while many leaders intellectually understand this approach, they often resist its implementation out of fear of challenging traditional business practices and the status quo. “We approach this by showing the research,” she said. “Companies with higher psychological safety are 27% more likely to report high performance, have 12% better customer metrics, and see a 47% reduction in safety incidents. When Every business decision, no matter how technical or strategic, is ultimately rooted in one thing: human behaviour. Before algorithms are deployed or campaigns are launched, leaders must first learn to navigate the unpredictable terrain of human thought, motivation, and emotion. Enter Mind Media Tech – a consultancy firm offering organisations transformative business strategies, including ethical AI practices, driven by a unique blend of psychology and executive leadership. As Mind Media Tech is named in the Corporate Excellence Awards 2025, we heard more from Chief Strategy and Research Officer Leslie Poston. Powering Performance Through Psychology with Purpose
RkJQdWJsaXNoZXIy MTUyMDQwMA==