Corporate Vision Future-Proof Your Workforce with Florence’s Flexible Staffing Solutions There are more than 1.5 million people working within the UK’s social care sector, even more than the NHS. This figure has risen by 2.2% from the previous year and, as more individuals join the workforce, care providers are finding it increasingly difficult to streamline their operations and practice effective workforce management. Today, we sat down with Dr. Charles Armitage, Co-Founder and CEO of Florence, a leading platform reshaping the world of workforce management within the health and care sector. Dr. Charles gave us more information, as Florence is named in the Technology Excellence Awards 2026. “Florence is building the technology to power the social care workforce.” The story of Florence began with Dr. Charles Armitage, an NHS veteran who had witnessed first-hand how difficult it was to fill staffing gaps in hospitals. He found that the process was slow and inefficient, whilst agencies overwhelmed nurses and carers with constant calls and emails. At the same time, these agencies were not able to approve timesheets or pay wages on time. Believing that there had to be a better way, Dr. Charles joined forces with social care expert Dan Blake. They built a team of health, care, and technology specialists, united by a desire to develop the tools that would heal the sector’s pain points and make flexible staffing simpler, faster, and more effective. Together, they created Florence. Since its inception in 2016, Florence has been on a mission to make the healthcare industry simpler and fairer for everyone in the UK and beyond. The platform’s end-to-end workforce technology enables healthcare providers to manage all their workforce requirements within one place. From hiring, compliance, training, and HR through to rostering, T&A, payroll, and agency management, this all-in-one solution has been instrumental in helping healthcare providers run an efficient, compliant, and cost-effective workforce. “Everything we do is driven by our core values: care about what you do, ask another question, build a positive team, put yourself in their shoes, and embrace the adventure!” In a competitive market, Florence stands out as the only endto-end workforce platform built specifically for social care. “For us, the user is at the heart of everything we do,” said Dr. Charles, “and ‘putting yourself in the shoes’ of our users is fundamental to everything we build. Everyone at Florence is encouraged to spend time on the frontline and gain an understanding of how the work they do impacts the people that use our products.”
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