Marketing, PR and Design Awards 2017

14 Corporate Vision / Marketing, PR and Design Awards 2017 , Last FridayPtyLtdwas originally incorporated topromote SharynAtkinson’s self-publishedbook TheG.F. List –OneWomanwitha List ofMen, Answering theQuestionSinglesHate.We spoke to Sharynaswe look to explore the secrets behind the campaign’s success, aswell as her own. Best Dating Experience Promotional Publication: Machiavellian Machiavellian is a fiction, romance and erotica novel, where I made myself the main character and wrote about what happened to Sharyn Atkinson after the launch of my self-published book The G.F. List, which was a book about my dating experiences as a single woman in Melbourne and a list of men I am not interested in. Overcoming many challenges she faced promoting the book; The G.F. List – One Woman with a List of Men, Answering the Question Singles Hate, Sharyn Atkinson decided to write a novel, Machiavellian as a promotional book, under pseudonym ‘Nina Szabo’ with Last Friday Pty Ltd as the publisher. Sharyn details the rise of Last Friday, explaining how it has helped venture into new projects, before going on to discuss some of the clientele she deals with in her role, and what are her favourite parts of the job. “Since publishing Machiavellian, Last Friday has grown and now has two new arms to it: Kaizen Finance Brokers and Kaizen Business Coaching. I work closely with business owners so they can think differently and explore new ways of doing business that they had not considered previously. Kaizen is the Japanese philosophy of continual improvement and we empower business to go after their goals, whatever they may be. “Focusing on many aspects within the business, I have a diverse range of clients; from a handbag designer in Italy to a start-up social enterprise telecommunications company in Melbourne. I assist with strategy, business development, sales training, business planning and execution, as well as social media marketing initiatives. Sales and social media are my favourite aspects to assist businesses with.” Last Friday’s mission is to empower business owners to get a clear vision of their future and move towards it. “Here at Last Friday, we achieve this by providing bespoke training, strategy and solutions for a diverse range of clientele so they can move with change. We empower businesses and what better way to show case the success that diversity of thought can have than my own success through campaigns such as Machiavellian.” Relating to the book, Sharyn talks about the Machiavellian campaign, describing the challenging but also thrilling nature of writing a book under a different name. Writing a different style can be a difficult concept, but it is something that Sharyn embraced and excelled at. “Simply put, my Machiavellian campaign is my longest running campaign by far, it is continuous. It was challenging writing a book in a different style and voice to my own, but I decided to have fun with the concept, Nina Szabo, the title and leave readers clues throughout the book. Clues that would leave readers wondering if Sharyn Atkinson was a real person or whether they were just being deceived.” Sharyn is keen to highlight what she believes to be the key differentiator between Last Friday and other coaching and consulting businesses, and that is leadership. Sharyn states that the team lead by example and use their widespread knowledge and boast a wealth of experience, all of which helps the company create a positive outlook for themselves and the clients. “Essentially, I feel that one of things that makes Last Friday so different to other coaching/ consulting businesses is that we lead by example. I have lived and breathed self-publishing to become an author while working in the corporate world as a business banker. I have created my own promotional activity, press releases, websites, copy, business plans, social media schedules, book launch. I have been quoted by major publications as an authority on dating and have guest-blogged for several dating websites. When it comes to thinking of alternatives and a new way of doing business, I’m living proof that the only limitation businesses have, is their imagination.” Overall, there is an exciting future ahead for Sharyn and her business ventures. Telling us about her upcoming projects, Sharyn is clearly enthusiastic about expanding the markets she works in, feeling it to be a great honour to be working with well-renowned and innovative companies. “Moving forward, I am excited to be working with a start-up social enterprise in Australia, Mobotel. It is the first telecommunications company to start helping connect underprivileged families to technology. They have completed a soft launch recently where they work with charity organisations and community groups. In 2018, MP170012