Marketing, PR and Design Awards 2017

4 Corporate Vision / Marketing, PR and Design Awards 2017 , Dynamic Relations was founded in year 2000 and is based in Bratislava, the capital city of Slovakia. Currently, we are the biggest independent PR agency in Slovakia. We invited Karol Wolf, Managing Director to tell us more about the firmand explore the secrets behind its success. Best PR Agency 2017 - Slovakia The team at Dynamic Relations consists of internal and external communication professionals with cutting-edge knowhow. Dynamic Relations is all about relations. Possessing a deep knowledge of the Slovakian media market, staff have expertise in the field of crisis communication and maintain exclusive partnerships with influential opinion leaders. The media make the company one of the most sought after PR agencies in Slovakia. Karol explains some of the services that the firm provides as well as describing just some of the clients that the firm deals with. “At Dynamic Relations, we have over 16 years of experience not only in the field of public relations, but in event management, web design, digital, productions and advertising services and media buying, as well. We serve our clients as best as we can. Firms and institutions turn to us in case they need to build up their brand, save or strengthen their reputation or simply promote their products or need some new ideas. We guide them carefully to ensure that their goals are met by not only setting up a tailor-made strategy, but also by managing a potential crisis communication and finding suitable solutions. To do so, we always need a very clear and deep insight into the work and functioning of the client. “Secondly, we clarify what it is that the client wants to achieve and what means do we have at disposal. With this having in mind we come up with an idea that serves the purpose. These projects have served its purpose and our clients were satisfied with the outcomes. We are happy to provide services that our clients can rely on.” Working within the PR industry, the firm has undertaken many projects and has many similar running at the same time. Below, Karol outlines a few of the projects that the firm are particularly proud of, discussing what each venture entailed and how the company approached them. “Saving the third pillar of Slovakia´s pension scheme was the first internationally awarded Slovakian campaign in general. Our client, the Association of supplementary pension companies (ADDS) has turned to us in the middle of the crisis, when the Slovakian government was preparing amending act on social insurance and amending act on income tax, which have meant existential threat to the system of third pillar. Our goal was to change the proposed amending acts which we have managed to do so. Throughout a two-month period we have obtained 221 681 signatures for the petition, which is a Slovakian record. While our goal was to reach 100 001 signatures. We succeeded as the planned amending acts were not adopted. Another one of these projects included the campaign in which the National Receipt Lottery was invented in cooperation with the Slovakian Ministry of Finance and National Lottery Company TIPOS. “This was a unique and innovative project with unforeseen comparable parity. The Ministry of Finance of the Slovakian Republic has been implementing a whole series of measures against tax evasion and fraud since 2013. However, none of these truly reached out to public and thus, there was generally a lack of awareness in tax related issues and their implications upon Slovakian economy. The idea to launch National Receipt Lottery was a direct response to a defined challenge: to contribute to a greater control over black economy. “The project was designed to engage the public by detecting fraud when purchasing a product or service. There emerged a tendency to defend fair business practices, which happened in the following way. Every person participating in the receipt lottery suddenly became a tax editor, because leaving a shop, firm, or a cab without a receipt was not an option anymore. The project of NRL surpassed all expectations and because of its uniqueness and its popularity has been increasing ever since. NRL has literally become an export product of Slovakia. Consequently, we were invited to participate at the presentations of several European national lottery companies.” Lastly, Dynamic Relations created the BeerDefence project to support small independent breweries. Karol describes the task of the firm and notes how the project is still ongoing, being supported by fans and has piqued the interest of some of the media in Slovakia. “Regarding BeerDefence, our task was to support Slovakia’s independent beer, promote our MP170004