MarTech Awards 2022

Dec21282 Best Marketing Strategy Solutions Agency – MENA Sudan Digital’s Team of Middle Eastern digital marketing experts helps to make digital strategies take off and succeed. With a diverse team of graphic designers, copywriters, content producers, video editors, and social strategists, it’s clear that training is key at Sudan Digital and plays a large part in the firm’s overall success story. We find out more as we speak to CEO, Abdelaziz Musa, in the wake of the company being recognised in the MarTech Awards. Sudan Digital is a pureplay digital marketing agency whose mission statement is “the proliferation of digital across Sudan.” Its unique model allows for delivery of world-class digital marketing solutions to clients at a significantly discounted price to that of its competitors. With a varied client base predominantly situated in the GCC, including the UAE, Qatar, Saudi Arabia and of course Sudan, the firm also has clients in Singapore, the UK and South Africa. Chief Executive Officer, Abdelaziz ‘Aziz’ Musa, tells us more about what makes the business different to the rest. “We focus on IMPACT,” he begins. “We don’t create content for the sake of content, we deliver targeted marketing solutions that move the needle in our client organisations. We are retainer exclusive. All our clients work on a minimum 12-month contract, meaning we get to build long term strategies that actually IMPACT our client’s business.” Sudan Digital also operates as a social enterprise, with a recruitment model which is based on hiring exclusively Sudanese graduates who undergo six months of intensive training before specialising in a given digital marketing field. This is combined with a strict policy of each employee spending 40% of their office time training. “We hire exclusively on attitude,” Aziz elaborates. “We don’t care about degrees, backgrounds or employment history. We care about how hard you’ll work, your hunger for learning and your passion. We use the term ‘relentlessness’ internally. It perfectly describes how we operate. We care deeply about our staff and in turn they care deeply about our clients.” As the only true digital marketing agency in Sudan, retaining the firm’s strong client base is critical in order for it to stay ahead of technology. Aziz is extremely proud of the work done with all of the company’s clients shares some specific examples with us that particularly stand out in its journey to success. Sudan Digital helped to launch the very first Spartans Boxing Club gym in Dubai, bringing in 400 leads in the very firth three months of operation. The brand already operates 13 gyms throughout Singapore. Recently, the firm was bestowed with the prestigious accolade of Best Marketing Strategy Solutions Agency – MENA in the Corporate Vision MarTech Awards and Aziz and the whole team are very proud of this achievement. “We were nominated for this award for our work with The University of Garden City, where over 12 months we have been able to shift their NPS from -57 to +39 using only digital channels,” Aziz tells us. Looking to the future, Sudan Digital intends to expand into Egypt whilst retaining a 100% Sudanese workforce. Aziz concludes, “We are comfortable being the agency of choice for mid-size companies who operate in English and Arabic but need to be able to service more of the demand we currently have.” Contact: Abdelaziz Musa Company: Sudan Digital Web Address: