Corporate Vision Issue 7

CORPORATE VISION / Issue 7 2018 49 , Waypoint Partners is a leading growth &M&A advisory firm, working globally with shareholders and their leadership teams in the creative &marketing, technology and retail sectors to grow and realise value. We profile the firm following their recent success in Corporate Vision’s Corporate Excellence Awards Advisory Firmof the Year - United Kingdom. Unlocking the Potential Established in 2012, Waypoint Partners is a leading growth and M&A advisory firm with offices in London, Edinburgh and New York, working globally with shareholders and their leadership teams in the creative & marketing, technology and retail sectors to grow and realise value. The team at Waypoint Partners are unique. Their backgrounds in running agencies, tech companies and M&A making them the ideal partner for businesses looking to grow or realise value. Having worked with over 200 agencies, tech firms and digital companies, they know what drives value and their agnostic approach means they will advise on what’s right for the clients to meet their ambitions, whether that’s growth advisory, growth capital or a sale. Their values of service, relationship and excellence run through everything the team do. At Waypoint Partners, they are a highly experienced team who have ‘walked in your shoes’. The team truly understand the industry and how to build long term value as they have helped over 200 businesses achieve their ambitions of growth. The firm works with their clients to unlock the potential of their business, helping you to focus on the right things to enhance performance, guiding short and long range growth plans, and providing practical support to implement your ideas. Speaking of clients, the team at Waypoint Partners believe that the best advice comes from an expert who is trustworthy, knows the person who they are working with well, and who is committed to the clients’ business for the long run. This is the foundation of what Waypoint Partners offers to their clients. They are not interested in shallow solutions, instead they work with their clients by using five key points to get to the heart of what their business needs to grow. These are: • Personal – The team at Waypoint Partners will support clients, not judge them but instead they will be straight talking. They are there to ease the weight of leadership, and help them find the way through challenging decisions. • Creative – They make space for people to find inspiration and explore the great ideas that emerge. 1801CV13 • Honest – There are times when changing a business for the better means facing hard realities and difficult decisions. • Practical – Waypoint Partners are commercial people and so they are on their client’s side. With their combined training, expertise, and experience mean, they can be powerful advocates for their business in a tough marketplace. • Commercial – It does not matter how excellent a plan, it quickly become obsolete if it is not translated into action. Their presence brings accountability for, and within, the leadership team for driving the plan. Looking ahead to what the future holds, it is an exciting time for the team at Waypoint Partners because they are currently expanding their UK business at a rapid rate and growing globally with work in China, North America and Europe. Contact: Angela Lurssen Company: Waypoint Partners 2 Eastbourne Terrace, London, W2 6LG, UK Telephone: +44 (0) 7766 076 217 Web Address: www.waypointpartners.co.uk

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