Corporate Vision May 2017

CORPORATE VISION / May 2017 23 , The whole teamat The Cult is delighted to have won the Excellence in Small andMedium Business Award. We’ve always felt that our small, close-knit gang delivers incredible results for our clients and it’s great to see that other people are recognising our work as well. Standing out from the Crowd When Charli Morgan and I first left the world of journalism to create our own agency, we did so with the intention of always being a company whose work stands out from the crowd - whether that’s by creating the biggest, most bizarre or most innovative campaigns - and that philosophy still flows through everything we do as a company. We love to work with brands who want to push themselves - and us - to create something truly unique and exciting. We’ve shut down the Thames to sail a camouflaged ship full of eco- terrorists into London; we created the world’s first ever Bunny Spa, where guests received free treatments while rabbits roamed free; we’ve brought London to a standstill by walking life-sized dinosaurs through town; and we’ve shut down Regent Street for a fleet of supercars to make their way to the finish line of a cross-European rally. We do all of these things because, while every client is different, they all have one thing in common - they want to be noticed. At a time when journalists are more time-poor than ever before, they need us to be creative on their behalves, and that’s why our team at The Cult strives to do something different every day. The media industry as a whole is changing, from print to digital media, so our work has to be more visual than ever, and it needs to be easily translatable across mediums. So much so, that in 2016 we launched a content creation and social media division called The Creationists and a virtual reality division called Cultural Reality Co, offering our clients more opportunities for great exposure than we ever have before. The Cult’s goals for 2017 and beyond are to grow the new divisions of our agency while working with ever bigger, more ambitious clients - our work on London Evening Standard’s Food Month this year, which will be the country’s biggest food festival, is testament to that. But more than anything else, we want to carry on creating campaigns that get our clients - and, of course, us - noticed for all the right reasons. Company: The Cult PR Name: Matt Glass Email: [email protected]; [email protected] Web Address: Address: 82 Southwark Bridge Road London SE1 0AS UK Telephone: +44 (0)207 620 0063 1703CV15