May 2025 | 9 A company on a mission to redefine the future of work by diverting AI down a more human path and putting people at the heart of strategies, AIExperts99 empowers organisations of all shapes and sizes, helping them to both develop and implement human-centric AI policies that go beyond innovation and help preserve the human workforce. Simply put, the end goal here is to build AI systems that support people as opposed to replacing them, with upskilling, reskilling, and a human-in-the-loop strategy all being offered. Guided by the belief that the future of AI is not bleak and technical – but rather ethical and emotional – AIExperts99’s simple philosophy sees it work towards a future where people are free from the more burdensome tasks of their jobs and encouraged to do work that they find more stimulating and impactful. More than just a point of view, Joel believes this to have all the makings of a movement – with more information about this shift being available in The Human-Centric AI Manifesto, a journal he authored late last year. “My paper lays out a vision for a future where AI amplifies rather than replaces human capability. It has become a reference point for AI leaders, executives, and policymakers seeking clarity in a complex space.” Taking a deep dive into the work his company does, Joel told us: “In an era where automation is often synonymous with replacement, we have chosen a different path – one that is human-centric, ethically sound, and purpose-driven.” This is seen through AIExperts99 championing the use of frameworks such as responsible and explainable AI, as well as the aforementioned humans-in-the-loop model that underpins the company’s entire approach. Thus, what sets AIExperts99 apart in an increasingly crowded marketplace is the fact that, unlike its competitors, it does not simply build AI systems – it paves the way for companies to become truly human-centric AI organisations, maximising the technology available to them to operate at the cutting edge of their respective industries, all whilst ensuring they remain both ethical and inclusive across the board. AIExperts99’s excellence starts from within, with every member of this small team aligned with its vision and immersed in its culture. A similar sense of alignment is then sought out when it comes to clients, and the first question that Joel asks is if they share the company-wide belief that AI can – and should – be used to empower. If the motivation is simply to use AI as a shortcut to layoffs, Joel is not interested. If, however, a client is ready to invest in upskilling and ethical deployment, the magic begins. Just one example of the transformative impact AIExperts99 has had in this space can be seen through its work with a Fortune 200 enterprise operating in the energy sector. Joel and co. set about overhauling the customer service experience this enterprise afforded by implementing a seamless combination of Amazon Over the past few years, AI has taken the world by storm, with the technology now able to be found everywhere. For many, its rapid adoption has been scary, with business leaders left unsure of how to make the most of AI tools and employees worried about being replaced. Enter AIExperts99.com, the company recognised with our Award for Excellence in Human-Centric AI Strategy 2025 on the back of its unique approach. The company’s very own Joel Frenette was on hand for more. AI with Ethics and Empathy Connect, Lex, Q, Bedrock, and Polly, which it delivered alongside its signature humans-in-the-loop model for transparency. Discussing the outcomes of the project, Joel explained: “What made this project a true success wasn’t just the technical lift – it was the emotional resonance. Customer satisfaction soared, yes – but so did employee engagement. Contact centre agents who had previously feared being replaced by AI were now supported and even empowered by it. They reported feeling more focused, less stressed, and more effective in their roles.” With an abundance of positive outcomes such as this under its belt, AIExperts99 now has its sights set on redefining AI adoption and scaling in companies from the top down. As for how it will achieve this, Joel tells us of the patent-pending Enterprise-Level HumanCentric AI Adoption Framework, which delivers a comprehensive approach to AI transformations by introducing them in a holistic, scalable, compliant, and measurable manner. On a global mission to democratise, humanise, and elevate AI, this AI consultant in South Florida wants the world to know that AI done right does not replace people – it reinvents how they work and grow. Building legacies of empowerment through responsible AI innovation, AIExperts99.com is more than deserving of this title. Contact: Joel Frenette Company: AIExperts99.com Web Address: www.AIExperts99.com
RkJQdWJsaXNoZXIy MTUyMDQwMA==