Media Innovator Awards 2019

g Black Fig JamGraphic &Web Design In today’s market, as many businesses move away from outsourcing and towards internalising solutions and reducing budgets for areas such as marketing and content creation, Black Fig Jam has worked hard to showcase the importance of its work and why true graphic design is an art, not merely another strain on resources, as Chanell is keen to emphasise. “As a business operating in a competitive market, at Black Fig Jam everyone has an intense desire to teach the world what real graphic design is and how it will undeniably benefit businesses if used and applied correctly. The general perception of graphic design has earned a bad stigma in recent years as being a DIY job, when in reality being an exceptional graphic designer one must have talent, imagination, an extensive skillset and vast general knowledge, making it a very specialized profession. Our aim is to deliver our benchmark services to businesses all over the world and prove that we are above-average talented. This is the challenge we have set for ourselves and this is what drives us. To redeem respect and admiration for our profession.” With the future stretched ahead of it and many challenges to overcome and opportunities to take advantage of, Black Fig Jam has many exciting years ahead, as Chanell is proud to conclude. “In recent years, life’s pace has increased rapidly with information available at your fingertips and online shopping being delivered to your doorstep within hours. This technologically driven age has created an “instant gratification” generation, who are now becoming our main clients to whom we’ve had to adapt to.” “This poses quite the challenge as creativity cannot be rushed and good design takes time. It has been implied that this generation is willing to pay more for faster service, but they still expect high quality. At Black Fig Jam we have already overcome this hurdle by educating our clients about the processes involved in our services, expected outcomes and lead times aligned with their budgets. To satisfy our “instant gratification” clients we simply avail more skilled human resources to their projects.” “Looking ahead, we will continue to prosper, and currently we are looking into the possibility of trying to assist in relieving some of the strain on our local economy due to unemployment, by means of cost-effective mobile design studios. This development and many more will drive us to even greater renown and success.” CONTACT DETAILS: Company: Black Fig Jam Graphic & Web Design Name: Chanell Steyn – Managing Director Telephone Number: +27761342394 Email: [email protected] Web Address: www.blackfigjam.co.za