Media Innovator Awards 2020

Most Innovative Marketing Agency 2020 - Russia More and more people are using their mobile phones every single day, and the wealth of applications that be downloaded to them. Whether it is a new game, a new financial technology platform, or a travel companion application, there is always something new to explore. Sociaro is an international technology company that was founded in Moscow five years ago, and now specializes in the promotion of mobile applications across all manner of different industries. We take a closer look following the firm’s innovation, and subsequent success in this years’ Media Innovator Awards from Corporate Vision. Founded five years ago in Moscow, Sociaro is a company that truly understands how important mobile development is to the future of business and people’s lives in general. Mobile phones are now more widely used than desktops, and many applications that can be accessed on a laptop are also available in mobile form. The future is undoubtedly mobile, encouraging people to work in faster and more agile ways than ever before. Mobile apps can also be used to relax, unwind, and inspire, as well as generate better business. Sociaro works with clients across many different industries, including gaming, financial technology, travel, and medicine to name but a few. Working with those clients, Sociaro builds long-term relationships with clients by paying careful attention to customer problems, offering 24/7 support and service, and providing clients with an individual approach to solving each problem that they have. Specifically within the industry, Sociaro provides a full service when it comes to the promotion of mobile applications, including creative development, video production, targeted advertising, contextual advertising, UAC, and analytics services. Unlike many other players in the market, Sociaro does not work with clients on outdated models. Rather, the client pays for the interest shown by consumers. The firm calculates the model of cooperation based on how much money is brought to the client. Crucially, Sociaro does not see itself as having the task of spending as much client money as possible, but rather achieving a measurable result for the client. At Sociaro, the firm is wholly focused on building unique machine learning-based predictive analytics solutions that increase clients’ ROI in the main traffic purchase channels such as Google UAC and Facebook Ads. The firm also does a scoring of traffic sources within a short period of time, in order to reduce the cost of testing new channels. On top of that, there are other possibilities that open up a bunch of machine learning algorithms and advertising systems connections. At the heart of the firm is the close-knit team behind the success of Sociaro. Every single employee at the firm is a treasured and valued member of the team, and so recruiting into that team is a decision that cannot be taken lightly. The management at Sociaro has ensured that every recruit into the firm is the best possible candidate in every sense. Each candidate, and subsequent hire, is professional, successful, responsible, and ready to continue their training and improve their skills every single day. That training can take many forms, but each staff member at Sociaro is expected to continue their professionalism each and every day, constantly delivering the best for the client at every turn. Looking to the future, Sociaro has plenty of exciting things ahead to go along with the future development of mobile applications and mobile technology. Soon, the firm intends to launch the first closed beta version of sociaro.ai , a platform that helps clients increase the level of effectiveness that a marketing campaign has. The main idea Jul20086 behind sociaro.ai is to use artificial intelligence to find the most valuable users, make a synthetic conversion for them, and then force ad platforms to optimize the price of that conversion. Essentially, sociaro.ai gives clients the opportunity to increase the effectiveness of their marketing campaigns by automatically optimizing advertising purchases based on the forecast of economic indicators. Ultimately, Sociaro is one of the most innovative and forward-thinking businesses in the world today. Recognizing that mobile applications are the way forward for so many businesses is one thing, but having the technical prowess to do something about it is another thing entirely. Now, with sociaro.ai combining machine learning forecasting services, API-level ad platform integration, and an analytic dashboard, the future is looking brighter than ever for Sociaro. Company: Sociaro Contact: Kirill Shidenko | Founder Website: www.sociaro.com