Media Innovator Awards 2020

Jun20517 Lead Generation & Neuromarketing Experts of the Year 2020 - Mexico The marketing world is not just about advertising a product or service. For the team at FRSKO Marketing, it’s about being able to offer a complete marketing ecosystem across borders. To find out more about this incredible concept, we take a closer look at the firm in the light of their success. To stay fresh, marketing must keep moving forward – this is the team’s attitude at FRSKO, as they revolutionize how the industry approaches the topic. Through innovative campaigns, FRSKO sends the message out and ensures that clients can engage and enthral new audiences. The agency’s success story comes from its sophisticated integrated marketing and communication services. While many other companies focus on a specific medium, the team at FRSKO are able to leverage digital and traditional media in order to reach an incredibly wide range of people. At the beginning of every project, the team establishes a solid interactive marketing strategy; subsequently, it forecasts the performance of this media plan in order to select the best options according to the client’s goals. As a unique one-stop-shop for any marketing needs, the team at FRSKO has proven that they are capable of providing a vast range of services in the marketing ecosystem, which include neuromarketing, consultancy services, interactive advertising, lead generation, and educational services. The team is, in fact, part of one of the few neuromarketing agencies in Mexico currently using advanced neuroscience technologies such as electroencephalographs, Galvanic Skin Response, eye-trackers, facial coders, and biosensors, all used to measure consumer’s automatic reactions to marketing and communications stimuli in terms of emotion, attention and memory. This is not the only area in which the firm excels, as its sister department, FRSKO LeadGen, is developing a unique service called Active Inbound. This service aims to combine Inbound Marketing with technology focused on the consumer and creating content that will attract them to a client’s brands and products. Using data collected from the users, the team manages and submits this information under an automated marketing process; this system process will track the various touch points of a customer’s journey. Its approach has made the team incredibly popular, with some of the benefitted brands being Universidad Anáhuac, Hosting-Mexico, Atletico de Madrid, Amistía Internacional Mexico, Contpaqi, Tecnológico de Monterrey, EUROCAM, Universitat Oberta de Catalunya, Si Vale, Cámara Nórdica de Comercio en México, Terra Colligo, Restonic, and ISEOUniversity, among others. These companies have had their own custom-made policies designed to reinvent or freshen up their brand and perspective to the public. Looking ahead, the team at FRSKO is looking to re-launch their Fresh Up! division. Designed for entrepreneurs and startups, this online platform will allow clients to purchase marketing and communication services as simply as if they were buying a Netflix subscription. The worldwide pandemic has given the team a huge opportunity to digitalize their processes and services to access global markets. During this time, they have launched new innovative services such as remote neuromarketing studies designed to integrate artificial intelligence and pre-existing mobile tech. This has allowed the team to run studies anywhere, with respondents safely at home, and thus, opening up an enormous range of new opportunities for the team. The success of FRSKO comes from the team’s determination to push new boundaries in the marketing industry. Few companies can claim to come even close to their innovative approach. Many have achieved success through working in specialized areas, however the team at FRSKO has proven that a holistic approach can be incredibly effective. Company: FRSKO Marketing Names: Jorge Ramírez, Eduardo Duran, Cristian Yañez and Allen Jiménez Web Address: www.frsko.com Media Innovator Awards 2020