Media Innovator Awards 2021

Media Innovator Awards 2021 31 Best Website & Digital App Development Company – London With the global pandemic forcing organisations across all sectors to reimagine their business models and launch new digital products to market at speed, there’s an even greater need for expertise in the design, build and optimisation of those products. That’s where Candyspace comes in. Following their success in the Media Innovator Awards, we explore how the UK-based agency delivers value for its clients and their customers. The team at Candyspace are experts in designing, building and optimising digital products. They create websites, mobile apps and commerce solutions for ambitious organisations investing in growth and digital transformation. And they are trusted to deliver by some of the world’s best-known brands, including ITV, Rolls-Royce, Mazda, Mars and Colgate. That expertise is underpinned by a handful of key principles. Firstly, that design and technology need to work hand in hand. Candyspace was founded 15 years ago by Martin Brierley, a high-profile creative director, and Tom Thorne, an industry-leading technologist and that marriage of design and technology remains embedded in the DNA of the business to this day – they and the team remain experts at bringing a brand to life through technology. Secondly, speed is integral to the success of Candyspace. In its early days the business worked in the fast-paced mobile content space, where there were just seconds to grab a customer’s attention. Now Candyspace has a proven process to launch digital products to market at speed, and then continue to test, learn and iterate through data and human insights. Thirdly, the Candyspace team are experts in operating in complex business environments. Again, through their mobile heritage – where they had to deliver to thousands of different mobile devices – they understand the stresses and strains that a fragmented ecosystem brings to its clients. They navigate complex business environments, with disparate technology stacks and multiple stakeholders. And lastly, what’s always been central to Candyspace has been a relentless focus on the customer. The team have no doubt that customer experience is now the number one thing that differentiates one business from another and – through the union of UX design and technology – aim to deliver at greater speed, with higher quality and more relevance to customers, often in complex environments. That focus on the customer is combined with the same focus on the commercial objectives of the clients they work with – so the Candyspace team always work hard to define the sweetspot between customer demand and business need to ensure that they create digital products of value. From their clients point of view, that could be increasing adoption, conversion and retention on their digital products; generating repeatable revenues streams; and improving customer engagement and advocacy. Candyspace is able to reduce risk, cost and complexity, while helping its clients embrace a test-and-learn culture. In the context of the global pandemic – with many businesses forced to launch new digital products to market at speed and to reimagine business models – there is even greater need for focus on value. Aug21339 So, for example, for ITV the Candyspace team drive up the number of monthly active users and consumption hours on the ITV Hub video-on- demand app, increasing online advertising revenue for the client. For Mazda, they drive the number and quality of leads into dealers through their work on mazda.co.uk , continually optimising conversions to, for example, finance calculators and find-a-dealer tools. And for Vita Coco, the Candyspace team were able to deliver a 100% increase in sales in the first three months after launch of a new e-commerce site. Candyspace’s vision is to create digital products loved by everyone. That means delivering genuine value to both clients and customers – but importantly means that Candyspace’s own team should love those products too. For that reason Candyspace hire ambitious, passionate and empathetic experts – people motivated to go the extra mile in the name of product excellence. Company: Candyspace Website: https://www.candyspace.com/