Media Innovator Awards 2021

Best Artist & Musician Promotion Solution 2021 (UK): One Stop Shop Music Platform The music industry generates an enormous amount of money for those involved, but very little of that money returns to the creators and performers who bring it to life. We take a look at the team from Octavia Multimedia Group Ltd, an organisation committed to allowing music professionals to create and maintain their careers in the industry. Their efforts have won them incredible acclaim in the Media Innovator Awards. We dug a little deeper to discover how. Nestled in the heart of Shropshire, Octavia has built its business on a desire to deliver better results for those who make the music industry happen – the artists. For too long, these hardworking professionals who form the beating heart of the industry have been mistreated and unable to earn a living from their creations. Many performers see very little return from a great deal of work, but thanks to the one stop shop music platform that Octavia has provided, this is beginning to change. For artists to join with Octavia is simplicity itself. Firstly, they must register for the creation of an account, then subscribe to one of the four levels of artist management. This gives the artist somewhere to upload information and music which can be evaluated and uploaded to the Octavia system. The system is perfectly adapted to the purpose, with support and promotion for all participants. Artists can also be included in the firm’s organised events and showcases, where tickets are sold for the events. These opportunities can lead to various deals and contracts that will allow them to grow as artists. While this might sound straightforward, the delivery of this process has been a long time in development. Much of the last few months has been the building of a website that is not only fit for purpose, but can be scaled easily to match the demand that is slowly arising. While many businesses focus on finding methods of profit, Octavia stands apart as an organisation that prioritises the creative freedom of its clients so that they can achieve their very best work. The decision to implement registration and subscription for access for their services means that the Octavia team are encouraging people who are willing to invest in themselves. The brand image that is being built is one of achievement, and this means that all of the work that the team undertakes must relate to this at its core. In many ways, this is changing the way in which the industry itself works and the team considers itself a pace setter for the market at large. In the grand scheme of things, the hope is for Octavia to make music into a career possibility for many generations still to come. The COVID-19 pandemic has changed the direction of the music industry. For many months, there have been no festivals, stadiums or gigs. Music professionals have found that there is a clear need to change the way in which the industry works, so that they can continue to thrive after this. For the Octavia team, what is obvious is that these people must be put at the heart of this change. It’s an enormous task to undertake, but one which could make an extraordinary amount of different around the world. Because of this, it is absolutely clear why the Octavia team have achieved such success and why their work has only just begun. Company: Octavia Multimedia Group Ltd® (Octavia®Music) Name: Michael Alexander Email: [email protected] Web Address: www.octaviamusic.co.uk Aug21769