Media Innovator 2025

Corporate Vision Launched in January 2017 following years of research, almost a year of prep, and many months of filming, TA-DAH.TV has held the future in its hands for the better part of a decade. On a mission to speak to everyone and make it to those more niche events that the mainstream media never seems to cover, TA-DAH.TV is all about creating experiences that the viewer wants to be a part of and inviting them to have a laugh alongside whatever – or whomever – is on the screen at that time, making it something entirely unique. Reinforcing the positive tone created by the brand is the aforementioned Claudia Peifer, who travels across the UK and Europe to bring viewers up to date on the latest music and sporting events, the hottest fashion trends, and the most exciting travel destinations – not to mention all of the gossip, stories, and exclusive interviews from some of the biggest names – all delivered in the form of bite-sized videos. All of this makes TA-DAH.TV a cultural reference point for Europe’s greatest happenings, and a place for people to start planning. By appealing to the young, affluent consumer as a well as the young at heart, the common thread uniting fans of TA-DAH.TV is that they all seek out inspiration and a good time. The brand’s coverage this year more than reflects an adherence to this request, with just some of the unique events attended by Claudia and her team including the record-breaking elrow Town Festival and the Global Gift Gala, both of which were held in Marbella. Other highlights include exclusive interviews with Hollywood stars like Eva Longoria, Gary Dourdan (see image), Amaury Nolasco, as well as high-octane DJs like Sven Väth, Seth Troxler, Eats Everything, Joseph Capriati & Fleur Shore and other music biz giants. The combination of such exclusivity with a free-view proprietary, web-channel model has resulted in TA-DAH.TV being able to offer something that is not possible through traditional TV. Claudia herself The demand for bite-sized information is something that has really picked up over the last five years or so, with many choosing to engage with short-form content over traditional media. Being a few years ahead of the curve on this trend, TA-DAH.TV was launched in January 2017 to offer exclusive experiences and exciting adventure viewing across music, fashion, wellness, sport, travel, arts and culture across Europe. Claudia Peifer, the experienced visionary behind this specialist brand, was on hand for more. Media Innovator of the Year 2025 – London & Excellence Award for Fashion TV Services 2025 explained it: “TA-DAH.TV’s hybrid concept is unique and pioneering for a European media outlet, attracting viewers on a global level. Most TV channels with a digital presence are either news-driven or simply provide programme cuts from terrestrial TV to create bite-sized viewing. At TA-DAH.TV, we provide fully rounded programmes or experiences in this short format!” She continued: “Often, we also have access to exclusive experiences that terrestrial channels would not be able to grant programming to. That is one of the great advantages of being an independent outlet!” “By specialising in bite-sized viewing, we allow viewers to tune in and out as and when it suits them. Our intention is to produce content for a society where consumption behaviour is instigated by social media, and we cater for this modern phenomenon by reaching across borders and covering various age demographics.” As mentioned above, joining Claudia as she explores everything from exclusive festival experiences and travel adventures, through to sports and arts and culture events across Europe is a team of digital nomads – freelance experts who do multiple jobs and work around the clock to make this magazine-style web channel work. Claudia has always been passionate about quality across the brand, leveraging her more than 13 years of experience in TV and video to ensure every feature maintains uniform standards across editing, graphics, and voiceover content. Claudia told us: “We work very hard on recognition and originality, in order to earn the loyalty of our viewers. As a result, we’re currently experiencing hard-earned, exponential growth.” This means that TA-DAH.TV is only set to double down on its blend of luxury lifestyle and entertainment through a series of engaging content, with 2026 set to be the biggest, most exciting year across the brand’s nineyear history. Claudia is particularly excited to continue TA-DAH.TV’s excellent coverage of the world of fashion. Continuing to hit the ‘sweet spot’ of its global audience, TA-DAH. TV’s ability to make people smile in a world full of negativity across the news and traditional media circles means it is attracting dozens of new eyes every single day. By recognising this Europeanwide, magazine-style web channel with a duo of awards in this programme, we hope more people will check out this unique reporting, which can be found at the link listed below. Contact: Claudia Peifer Company: TA-DAH.TV Web Address: https://ta-dah.tv/

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