November 2025 | 17 With a passion for disrupting the creative scene and taking brands from having merely a passive presence to driving active engagement, O-PLUS prioritises strategic thinking and a professional approach to communication. The service that the agency provides is best described as integrated consultancy, whereby its team help a client to enhance the recognition of their branding, optimise their communication process, increase the quality of their publicity, and ensure they deliver memorable and efficient event solutions – driving innovation at every level. Guided by a simple yet successful philosophy that sees it merge an unbridled creative passion with practical application capabilities, O-PLUS helps to captivate a brand’s desired audience, nurture their message into something accessible and relatable, and elevate its standing to heights that it previously could have only dreamed of. The agency has already done this for major clients, including Fortune Global 500 companies and famous domestic and international brands such as Skechers, IHG, Club Med, Luen Thai Group, and MOEN, to name just a few. These clients all benefit from an approach grounded in O-PLUS’ four key values: strategy above all, integrity and trust, content is king, and a growth mindset. Combined, these values not only help the agency’s clients to achieve their goals, but they also ensure that O-PLUS itself operates to the highest standards. For example, they guarantee that every initiative aligns with the clear, long-term goals Famed for its innovation, Shanghai O-PLUS Marketing & PR Co., Ltd. (O-PLUS) is a boutique agency specialising in end-to-end public relations, brand strategy, digital marketing, and event support. Its combination of international best practices with deep local connections has seen it work with numerous high-profile brands, helping them to measurably amplify their market exposure whilst boosting their influence worldwide. Executive Director Kevin Xu told us more about this boundary-pushing agency. Best Experiential PR & Marketing Agency 2025 – Shanghai of the agency, as well as that all employees work in a transparent environment defined by continuous learning and ongoing evolution. As for how these principles translate to measurable success, Kevin shared with us an example of the successful approach that O-PLUS takes when it comes to navigating the challenges faced by its clients, something which stems from its ability to achieve content excellence and effectively communicate solutions. The case study is from 2021, when the Xinjiang cotton incident was in full swing in China, such widespread coverage posed a threat to global fashion brands, including Skechers, one of O-PLUS’ clients. Thus, as Kevin explained: “O-PLUS identified effective PR messages for Skechers during this major crisis, skilfully engaging with Chinese media sources to promote Skechers’ ‘In China, For China’ brand strategy.” This included publishing third-party reports to confirm the company was not involved in this issue, as well as sharing its findings with local media to attract attention and recognition to the footwear brand, resulting in successful PR campaigns created and executed for Skechers since its entry into the Chinese market. Atop this, in 2022 and 2023, the agency managed nationwide media communication for Club Med in China to support its new brand campaign, “That’s L’Esprit Libre”, launched in China to foster business growth and enhance consumers’ loyalty programs. Additionally, O-PLUS’ media efforts in the corporate PR category have helped ensure steady growth among government entities, business partners, and employees. The track record of client success stories such as these has resulted in O-PLUS not only establishing offices in both Shanghai and Hong Kong, but also maintaining partnerships across Beijing, Guangzhou, and Shenzhen. Such a wide scope allows the agency to have an incredibly diverse team. The variety of insights, knowledge, and speciality areas all of these groups bring to the table sees O-PLUS stand as more than the sum of its parts. Given just how quickly the marketing and PR landscape in China shifts – this applies not only to clients but also to their audiences – it is more vital than ever for agencies like O-PLUS to stay on its toes. That is why, over the next 12 months or so, it plans to advance in burgeoning areas such as the cultural and tourism industry, one of the most rapidly developing in China and one where the insights of the agency could really help. Recognised as the Best Experiential PR & Marketing Agency 2025 – Shanghai, the well-deserved award this boutique PR agency and its team of Chinese media relations experts have received in this programme is testament to their outside-the-box approach. More on this, as well as the full range of services offered by O-PLUS, can be found at the link below. Contact: Kevin Xu Company: O-PLUS Web Address: http://www.opluspr.com/index.php
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