Corporate Vision October 2017

28 CORPORATE VISION / October 2017 , PrismGlobal Marketing Solutions (Prism) is an inboundmarketing agency and HubSpot PlatinumPartner. We spoke to Elyse FlynnMeyer, President & Founder, as we explore the secrets behind the company’s success, as well as discussing being named in 2017 Creative Awards and 2017’s Marketing Consultants of the Year – USA. Attract. Convert. Close. Delight. Prism focuses on the entire inbound marketing, sales and customer experience journey to help their clients optimize all aspects of their marketing and sales funnel. The company primarily works with mid-level to enterprise healthcare and technology companies around the globe. Elyse tells us what she believes differentiates Prism from other similar firms, and what the team does to make itself the best possible option for its clients. “Prism Global Marketing Solutions is a boutique, family- owned HubSpot Platinum Agency Partner focusing entirely on inbound marketing, sales and the customer experience. With an expertise and dedicated focus on inbound marketing, we deliver exceptional results and improved efficiencies to our clients ensuring success of their individual campaigns and integrated marketing and sales funnel.” Following up from making clients’ campaigns a success, Elyse discusses the ongoing strategy of the firm, telling us about the company itself and what key principles that staff members adhere to in order to stay ahead of the curve. The customer is put first, as Elyse alludes to, with Prism’s success being measured on the success of the client, increased efficiencies, and constant focus on ROI and revenue goals. “Customer experience and customer success are our two main guiding principles. We truly believe that when the customer succeeds, everyone succeeds. Also, we have built our agency around the customer experience to ensure our clients always have a personalized experience with our team, transparency into projects and analytics, and an ongoing open dialogue to celebrate successes and discuss potential areas for opportunity.” Elyse spoke with us about one particular success story that stands out in the firm’s history, and the results of the campaign reflect the hard work and dedication put in by the staff at Prism. Critical in today’s environment is the ability of sales teams to sell efficiently at a higher velocity, due to the fast moving and continuously interconnected business 1710CV05 environment. Elyse discusses how integrating marketing and sales has truly helped her clients succeed. “Often, marketing and sales are not aligned, and when that happens, it causes a disconnect in the marketing efforts and how that ties back to revenue. To help our clients with this, we also focus on the concept of sales enablement, which is the technology, processes, and content that empower sales teams to sell efficiently at a higher rate. For many of our clients, we focus on both the marketing and sales side of the funnel because both are equally important and very much interconnected. One of our clients wanted to take sales enablement a step further, so we implemented a sales software platform that aligned with their marketing platform to give sales the ability to easily share marketing content, enroll prospects in marketing campaigns, and tie directly back to marketing automation and potential revenue. In three months, the results were as follows: a 31.5% conversion from opportunity to customer, plus a 48% average email open rate and 15% average email click through rate for these prospects as they get highly targeted and personalized content and 75 new