Corporate Vision October 2017

CORPORATE VISION / October 2017 29 Attract. Convert. Close. Delight. Company: Prism Global Marketing Solutions Name: Elyse Flynn Meyer Email: [email protected] Address: Phoenix, Arizona 85383 USA Telephone: (011) 480-720-8552 Web Address: www.prismglobalmarketing.com g customers acquired. For a B2B audience, these are very high numbers and helped to track marketing progress and align that to sales efforts. Moreover, there were reduced costs and increased speed by utilizing software and strategic partners to optimize the process.” Working within the fast-paced industry, Elyse comments on what techniques Prism employs to stay ahead of emerging developments, before going on to predict what key development she foresees within the wider market. Elyse signs off by explaining how Prism will adapt around these developments. “Looking to the future, we always continue learning and growing. I believe that continually learning is the key to success to stay on top of trends in your industry to ensure that as technologies start to align, you are at the forefront of those trends. For Prism Global Marketing Solutions, we focus on obtaining marketing certifications from a variety of reputable organizations to help get a full understanding of changes and trends in the industry. In addition to that, each year, every member of our team participates in a more holistic executive education program. I feel this is critical to understand how marketing and sales is part of the overall business, and how that is continually growing and evolving. Ultimately, marketing, sales, and the customer experience are going to continue to become more interconnected. As marketing automation and personalization continues to drive how businesses and departments function, these three groups are becoming integrated, which is a welcome change to the overall customer experience. With it, comes a more defined marketing automation strategy and content marketing strategy to ensure prospect and customer communications are well thought out and implemented, ensuring a consistent experience for your customers. In order to focus on these changes, our firm is starting to build the three journeys for marketing, sales and customer experience from the beginning of our engagements with clients. It is much more beneficial to build these journeys at the beginning of utilizing marketing automation, or bringing on a new partner, than trying to integrate it later in your marketing efforts. To do this, we are also focusing on the best software tools that will integrate all facets of our clients’ businesses to ensure analytics and customer information are easily accessible by all departments.”