Fundamentally, its projections of these expectations have allowed it to secure a strong reputation for being empathic, sensitive, and forthright, with affordable lending schemes that are high-quality in nature and ultimately uplift the standard of living in the regions in which it operates. Serving its customers in this way allows it to envision a better society, where everyone can afford and sustain good living standards. Whilst pushing for this, it works with the core values of integrity, customer orientation, teamwork, innovation, and timeliness in mind. Critically, this has ensured it has built a good foundation upon which the rest of its services can develop, allowing it to operate within budget and on-time for its clients at every turn, keeping them involved with every step of the process so that they have the final say in their own finances. By giving them this true sense of strength in community, it shows its clientele that there are services in the financial industry that they can put their faith in. Accurate, consistent, and reliable, its customer-above-all mindset is something shared by every member of its staff from the customerfacing front of house staff to those handling the logistics behind the scenes, all of them embodying the ethos of ‘hatukai sana’, which means ‘we act fast’ in Swahili. Therefore, its clients have responded by making it their one-stop-shop for financial needs from advice to action. Its staff are also notable for their enthusiasm and energy – something that it looks for during the hiring process – in order A private, mission-driven company with operations in Kenya and Tanzania, Jirani Smart provides ‘microcredit’ to low-income clients who don’t have the luxury of trusting in a bank. Since 2016, its non-financial and financial services have been provided for those regions deemed ‘un-bankable’ by bigger institutions and organisations, bringing a sense of community and morality back to the finance industry. Thus, helping one client at a time, it provides invaluable aid to clients who are not in an economic position to secure financial help from traditional financial institutions, aiding small business owners, farmers, and rural people to remain afloat through difficult times. Having grown exponentially in both trust and scale since its inception, it now enjoys pre-eminence as a lending company that serves micro, small, and medium sized businesses in rural regions. Best Food Security & Sanitation Solutions Provider - Kenya Bolstering the strong asset-lending culture in its region, Jirani Smart has secured itself as a leading professional in the financial sector serving a segment of the market that is oft forgotten. With so many financial stalwarts choosing high-income brackets as their clientele of choice, those who require financial help are so often left by the wayside, and it is these people who Jirani Smart wishes to provide aid to, giving them affordable loan solutions that would be impossible to achieve through traditional banks. Accurate, consistent, and reliable, its customer-above-all mindset is something shared by every member of its staff from the customer-facing front of house staff to those handling the logistics behind the scenes, all of them embodying the ethos of ‘hatukai sana’, whichmeans ‘we act fast’ in Swahili.