September 2025 | 9 “For us, it’s about integrity, staying ahead with innovation, being mindful of the planet, and never settling for ‘good enough’ when we can make it great.” Every project carried out by Bellus Labs sees the company make items to order, guaranteeing the client gets exactly what they want whilst also cutting down on waste. Only the latest, most trendsetting ingredients are used, with Bellus Labs offering what is one of the largest selections of ingredient variations across skincare labs across the US. Just some of the ingredients clients can choose from include nutrient-rich fruits and powerhouse hydrators such as hyaluronic acid, not to mention luxury staples like caviar extract. Bellus Labs’ ingredients – which are all 100% natural and cruelty free – are far from the only reason clients choose the brand as their private-label skincare manufacturer. For example, the belief that launching a new line should never come at an overwhelming cost to the client sees the company offer some of the lowest minimum-order quantities in this space, often just 250 units across many of its products. Outside of this, additional boost and scent customisation options help to elevate these formulas and add a client’s signature touch. All of this is incredibly impressive, but Michael’s belief is that the success Bellus Labs has experienced over the last decade is down to the team behind it. Michael co-founded the brand alongside wife Kristina, and together they oversee a team anchored to more than 25 years of experience in this industry. This means these experts know what it takes to succeed in this environment, knowledge they share with their clients as they work alongside them to turn their ideas into tangible products, and the blueprint for their brand’s success. A heap of five-star reviews and features from leading lifestyle brands such as Vogue, GQ, Glamour, and Elle underpin the impact of this team, who have grown Bellus Labs into the leading natural skincare lab in the US as a result of their tireless efforts. The acclaim certainly helps, but it is not the pursuit of glory or titles that keeps Bellus Labs and its team moving in the right direction. Rather, it is connecting everyone – from its chemists and production staff to office crew – to the bigger picture, ensuring an aligned, results-driven culture. “Bellus Labs exceeded every expectation. Their formulations are innovative, their quality unmatched, and their team a joy to work with.” This culture has proven essential in keeping Bellus Labs running smoothly, and it was relied upon heavily during the holiday rush experienced by the company’s services after its feature in Vogue. With orders spiking, lead times stretched, putting the fast-track production that the team offer in jeopardy. Getting back on track was key, meaning the company had to lengthen shifts, bring in additional help, and tighten up workflows. It was an intense period, but Bellus Labs ultimately came out the other side much stronger. On the back of this, Michael shared some advice on how those in their own industries can better prepare and approach the challenges they will inevitably encounter with the same gusto as Bellus Labs: “Know your market better than anyone else and be ready to pivot when things change. Don’t skimp on quality or compliance and put time into building relationships, because trust is the thing that will carry you when challenges come up.” Having seen off this and any other challenges that could potentially hinder its progress on the way to the top, this US-based natural cosmetics manufacturer is incredibly excited about its next steps. As with many companies and industries, these revolve around AI integration, which Bellus Labs can use when it creates formulas to streamline the process and ensure it is as precise as possible with its ingredient choices. More generally, Bellus Labs seeks out global expansion, to increase the sustainable packaging options offered at its GMPcertified cosmetics lab, hit one million followers across its B2B communications, and finally work with its biotech partners to develop the next generation of natural actives, paving the way for a new trend. Michael added: “We plan to keep pushing the industry forwards whilst staying true to our roots”, certainly encapsulating the values of quality, innovation, and client success. Simply put, Bellus Labs mixes science with nature to bring visions to life, doing so in a way that is safe, sustainable, fully accredited, and indicative of industry-high standards. The award-winning manufacturing and formulation services this gives way to has seen the company trusted by almost 500 brands to create their skincare products in the last 12 months alone. Whether these clients are in search of stock private-label skincare products, altered formulations, or entirely bespoke solutions, Bellus Labs has the answer. More information about the services of this, the Private-Label Skincare Manufacturer of the Year 2025 – USA, can be found at the web address below. Contact: Michael Cimo Company: Bellus Labs Web Address: https://www.sbellus.com/
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