Small Business Awards 2019

, Ambar Connect S.L. Oct19242 Ambar Connect S.L.: Best International Exhibition Organisers - Spain Based inMadrid, Ambar Connect is a small company doing a big job. One of the leading International Relations and Events Organiser companies in Spain, it has always strived to punch above its weight. We decided to have a closer look at the company and spoke to Anwar El Mezwaghi, Director and General Manager, to discover more about their award-winning services and honed expertise. For Ambar Connect, these large projects aren’t just about the income, it’s about creating an event that can be sustained and continued smoothly. For them, a conference isn’t just a one-off event, but a meeting that can and should be carried on beyond the conference walls. The secret to this is based in responsibility, transparency, initiative and flexibility. The latter are major strengths of being a small business, agile enough to meet expectations as opposed to enforcing aspects of a conference not desired by the attendees. According to Anwar, the aim of Ambar Connect is to eventually have a brand that is “globally recognised”, and while it certainly works across borders currently, there is still progress to be made. This future success is set to come by paying close attention to all parts of a project and ensuring that all of these are of excellence. This goes from the original conception of the event all the way to the end of the project, and the aftercare that follows. The use of technology here is essential, especially when handling matters on an international scale. Connecting with clients world-wide, especially marketing to a global audience, is key and the use of data centre- based technology keeps details secure and the company running smoothly. It can be very difficult to keep a small business small, especially after so many successful events. The need to expand, to increase services, to use larger spaces is palpable. To Ambar Connect, the small business structure they have is a blessing, and often they have found that it is healthier to push themselves as a small business first that seeks to operate in larger and larger areas. A company based in one place might not seem very international, but Ambar Connect seems determined to buck the trend. Successfully hosting several international conferences between the culturally disparate Middle East and Europe, while working as part of a larger group that is specifically designed to facilitate global working might seem like a lot on their plate, but for Ambar Connect, it’s just what they do. This small-scale approach allows for a depth of consideration that does the business a great deal of credit. Acting as a cultural bridge between the Middle East and Spain is no mean feat. While the people behind Ambar Connect are highly experienced, it’s the team culture of honesty and communication that pulls everything together. Keeping the balance between the different cultures, working on different projects in difficult countries could be a recipe for disaster. A great deal of though and research goes into the various perspectives that make up the teams, and this knowledge and general awareness feeds into the events that Ambar Connect hold. This work definitely pays off and has fed into a successful series of large events that only looks set to grow as time goes on. Currently acting as a strategy partner to Alimnetaria 2020, the fourth largest food exhibition in the world, in Barcelona. This hopes to bring together participants from all parts of the world to contribute and seems ready to be an inspiring event. The work of Ambar Connect is very important to international relations, and as a company, they know the value of what they do intimately. This awareness of the delicacy of their events, combined with a determination to punch above their weight, has proven to be a winning combination that sets Ambar Connect up for even greater things. Contact: Anwar EL Mezwaghi Company: Ambar Connect S.L. Email: [email protected] Website: www.ambarconnect.com