Everythink is a Madrid-based, boutique PR and communication agency that considers itself a team of journalists working with other journalists. Going beyond simply sending out press releases and gathering newspaper clippings for its clients, Everythink transforms information into headlines with impact and helps brands build their explosive presence on the market. As the firm celebrates success at the Corporate Vision: Small Business Awards 2020, we decided to find out a bit more about this boutique agency making a monumental splash in the Spanish PR scene. Based in Madrid, Everythink is a boutique PR and communications agency that specialises in providing tailored, high-quality consultancy to brands across the world. Offering services in corporate, personal and product communications, events and digital, Everythink does not just work for their clients, they work with them as a team to make brands that shine in their market. Although working with a broad spectrum of global clients, Everythink’s core clientele is in IT and lifestyle. Since the firm’s inception, Everythink has used its original and comprehensive services to create PR campaigns for brands such as Huawei, ZTE, Movistar Telefónica and Iberdrola, as well as Trip Advisor, LELO, Foreo and Florette. Every client requires a campaign that is unique and tailored to them and, whether they are a leading provider of smart devices or salad, Everythink commits to total immersion in the culture of a brand so that they can deliver a final product totally emblematic of that company’s culture. The Everythink team is therefore made up of hardworking, honest individuals who thrive in their clients’ team, just as much as the Everythink team. Led by Virginia Frutos and Virginia Sanz, Everythink’s two founders who were both journalists prior to beginning their enterprise, the Everythink team brings together experience in traditional and digital media, journalism and development. Although coming from a diverse array of backgrounds in nationality, education and expertise, the Everythink team is united in their discretion, professionalism and, most importantly, creativity. Every member of the team thinks outside of the box, both in work and in life, constantly pushing the boundaries to see how they can innovate and find fresh methods of carrying out established practices. Apart, they are creative individualists; together, they are the best storytellers in Spain. After all, this is Everythink’s primary mission. Not just to gather newspaper clippings and send out ceaseless press releases, but to get to know a brand so that they can tell its story to PR Agency of the Year 2020 - Iberian Peninsula Sep20072 the world. If the world does not know a brand and its story, then it is not going to use that company. Everythink is committed to ensuring that this is not the case for any of its clients. The heart that goes into every project would not be possible for Everythink if it wasn’t for the firm’s small, family-like nature. There is a magic that comes with being a boutique agency and Everythink is staying true to its place outside of the mainstream, even despite the many offers it has had from larger agencies to expand. As long as they continue making their clients feel treasured and their stories keep the media coming back for more, Everythink will continue operating as it always has; as a bespoke, boutique agency that puts people and their stories first. Contact: Virginia Sanz Company: Everythink PR Boutique Web Address: www.everythinkpr.com Small Business Awards 2020 59 Based in Madrid, Everythink is a boutique PR and communications agency that specialises in providing tailored, high-quality consultancy to brands across the world. Offering services in corporate, personal and product communications, events and digital, Everythink does not just work for their clients, they work with them as a team to make brands that shine in their market.