Small Business Awards 2021

Small Business Awards 2021 35 Best Event Marketing & Management Boutique Agency 2021 Charlene Kate Events (CKE) is a small team which enjoys the challenge of building events for all sorts of companies, bringing their visions to life, setting goals, managing budgets, and executing on-brand experiences to be remembered. Charlene Kate Events sees event planning as a chance to create engaging, thoughtful experiences that attendees want to share with the world. After all, there’s no better way to spread your company message than through the voice of your customer. CKE works with a small number of clients which enables it to build strong relationships, be proactive, and prioritise responsiveness to clients throughout each project. Renowned for its outstanding customer service, CKE does everything it can to help its clients stay focused on growing their business and not worrying over any of the event details. CKE believes the best events start with a solid understanding and visualisation of the event objectives. This awareness enables it to connect each detail to both the client’s goals as a company and the experience of those who attend the event. As daunting as event planning may seem, especially if a company has never hosted an event before, CKE can help them to bring their vision to life so it aligns to their brand. Then, it’ll do what it does best – take care of the finer details, so the client can do what they do best – keep growing their company. Of course, event planning and executing a vision takes planning, timing, and teamwork – which is why CKE works hard to ensure everyone, from staff to vendors, is on the same page. It helps to have trusted vendors across the continent who are willing to go the extra mile for clients. Founded, owned and led by Charlene Ditch, she kicked her career off in event marketing by managing and growing MozCon, a three-day marketing conference for marketing professionals across the globe. She didn’t only design the event solely around metrics like attendance rates and revenue, but she also chose to focus on creating memorable experiences. This approach worked and within one year, the conference’s attendance spiked from 750 to 1,200 attendees and 20% more women turned out for the event. Charlene’s view is that to increase brand awareness and drive engagement, you must first connect the hearts of your community to the soul of your brand. This informs every event for which her firm has had the pleasure of providing its services, from digital marketing’s Call to Action Conference to mobile technology’s Customer Love Summit. Charlene is joined at her firm by fresh and enthusiastic Marketing Event Coordinator, Morgan Bertovic. A University of Colorado grad, she loves learning about experiential marketing, design, and connecting people to brands. She believes that real connections come through experiences, which is what CKE aims to create. Constantly learning and finding new ways to improve CKE’s events, she loves seeing others exceed and is always willing to go above and beyond. Speaking about working with CKE, client, Erica McGillivray, Director of Product Strategy and Community Experience at CMX Hub said, “I’ve had the pleasure of working with Charlene on almost 20 professional events, ranging from and including large conferences to small meet-ups. Her Oct21249 work is impeccable, and her quality standards always meet or exceed expectations, and my expectations are very high. Charlene Kate Events gets my highest recommendation for all your event needs.” Erin Simmons, Marketing Lead at Seer Interactive said, “Planning an event is a big task. Planning your first conference… well, that can be downright overwhelming. That’s why you partner with Charlene. She comes with her “I got this” and “Get it done” nature and you start breathing a little easier. “Charlene helped us strategize, plan, market, and execute our first large scale conference. She truly felt like a part of the internal team during our project – completely owning aspects like audio and visual, registration, speaker management, and much more while also partnering on items like actually marketing the event. This is the second event I’ve worked on with Charlene in my short one-year tenure at Seer. Can’t wait to work with her again on our third!” Company: Charlene Kate Events Contact: Charlene Ditch Email: [email protected] Website: