Technology Innovator Awards 2017

46 Corporate Vision / Technology Innovator Awards 2017 , Lionbridge is a recognized global leader in translation and content management services. Winner of Best Global Translation Solutions and Technology Provider: Software Localization 2017 Lionbridge enables more than 800 world- leading brands to increase international market share, speed adoption of products and effectively engage customers in local markets worldwide. This award is a fantastic recognition of the work they do for their global customers and cements their unique offering and position in the market. Using their innovative cloud technology platforms and global crowd of more than 100,000 professional cloud workers, they provide detail-critical business processes, including translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Massachusetts, Lionbridge maintains solution centers in 27 countries. Being truly global requires an intimate understanding of culture and business process to know how to work, connect and succeed around the world. Lionbridge makes the world accessible on any platform, any time, in any language. By managing the details on a global scale for customers, they enable companies to outperform globally with products and content that are locally relevant and brand- consistent worldwide. They continuously innovate to remain the world’s go-to provider of business processes, translation, global marketing, and application testing solutions. Their customers succeed through a combination of their global vision and local understanding, attention to detail, superior delivery and customer service. By working closely with customers from the outset, Lionbridge are able to understand what they need, and continue to develop processes to meet those needs. Lionbridge approaches customer challenges with a global perspective, leveraging decades of in-market experience from around the world. With an eye on the details, they focus on business operations and the day-to-day, allowing customers to focus on the big picture and growing their businesses anywhere they operate. They strive to be an integral part of their customers’ teams and take pride in their success. The business pursues innovation that increases productivity and customer responsiveness, and uncover every detail that will improve client business processes. Lionbridge invite and foster a culture of diversity, participation, knowledge sharing and accountability across their global organization. The software localization process involves more than just hiring someone to translate into other languages. It’s important to have a partner who understands what works (and what doesn’t) in other cultures, as well as the technical requirements involved to save time, money and rework. Lionbridge adapts content to the target language and culture, by digging deeper to understand end-user scenarios, looking not just at content but context as well across all elements of: • Graphics • Design/Layout • Formatting • Functionality • Expansion and truncation • Cultural relevance and adaptation The global software market currently values at almost half a trillion dollars and growing across all sectors. Despite meeting budget and timeline targets, today’s applications will be rejected if user expectations are not met. Some of the factors contributing to software failure include: - Marketing and customer support - Lack of required features and functions - Lack of corporate sponsorship - Scope creep and loopholes in project management To successfully implement a winning software strategy, the key is to design with localization from the outset, in order to reduce cost, functional and capacity issues. Localization is a process of adapting a product or content to a specific locale or market and is a key factor for user satisfaction. Translation is only one of the several elements in the process. Successful localization ensures that key functional elements appear to have been designed specifically for the target market regardless of language culture or location. Planning software localization with a global mind-set will streamline localization into multiple languages and markets. Ultimately increasing global reach, brand credibility, market

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