Technology Innovator Awards 2018

22 Corporate Vision / Technology Innovator Awards 2018 , Best E-Liquid Manufacturer - Europe ELDA Ltd is a company that has been successfully operating formore than 30 years, and over the years has diversified into a number of areas, including e-liquids.We spoke toDarioMarenic to explore how the firm is driving this burgeoningmarket with its innovative solutions. Having become active in the selling of electronic cigarettes and manufacturing e-liquids since 2008, ELDA has been developing rapidly, keeping pace with the fast rise of e-cigarette industry, and has grown in a short amount of time from a small family company into one of the leaders in the world market. Dario explores how the firm came to move into the market and the steps it has taken to achieve the market leading success it enjoys today. “When ELDA first moved into the e-cigarette market, market demands become so much complex and sometimes we need to make more than 50 formulas to hit just the right one. Our team of experts every day needs to do extensive testing. After the establishment of the new recipes, our chemical engineers need to make the samples that sometimes must ripe for 30 days. After the ripening process, we carry out multiple tests on these samples, and only the best of them will be chosen. Just like in the selection process, detailed procedures are undertaken in all other areas of our business. Nothing goes out from the company until it is completely planned and researched.” Looking ahead, this innovative, quality focused approach will remain central to achieving even greater success for ELDA, as Dario concludes. “With regards to the future, our plan is to invest in new technology and new production facilities. Once we have achieved this we will explore even more exciting new avenues. This is particularly vital as the electronic cigarette market is constantly changing and the requirements of our end users have become more demanding. Customers want more complex and unique flavours, and as such we have lunched premium line made of carefully selected fruity and creamy flavours with higher percentage of different aromas and higher percentage of VG base. “All of our liquids taste great, produce huge vapor clouds and have eye-catching packaging. Our overall goal is to predict the way that the market will be developing and every moment be at least one step ahead of our competitors in order to offer our business partners and end customers the most innovative products, which are of the highest possible quality.” TI180002 Company: ELDA Ltd. Contact: Dario Marenic Address: Zrinskih 62, Nova Gradiska, 35400, Croatia Phone: 00385 35 361 361 Website: www.elda.hr