Technology Innovator Awards 2020 Jun20052 Conversion Rate Optimisation Experts of the Year 2020 - Europe Having a space online doesn’t instantly translate to improved sales. While it opens the options, it is paramount that companies continue to check that their online presence translates into solid sales figures. The WeTeachCRO team specialises at taking the mystique out of this process and making it open to all. It’s the reason behind their incredible success in this year’s Technology Innovator Awards. We look more closely to find out more. CRO stands for Conversion Rate Optimisation, a phrase that defines the link between the amount of people engaging with a website and the amount of people who make an action that benefits the company. This ranges from signing up to a newsletter to buying one of the business’s products. The aim of CRO agencies, such as the exceptional WeTeachCRO, is to educate companies on how best to achieve the most efficient possible return. The world of CRO is often considered something of a ‘black-box’, with no way of discerning how to make the most of its benefits. To the team at WeTeachCRO, the challenge is to educate and upskill clients so that they can make the most of what optimisation has to offer. It’s an approach that has earned the trust of companies such as GoDaddy, Nando’s and Moneypenny, which is a credit to the team. WeTeachCRO has a reputation for excellence and openness in what it does. Instead of hoarding information, the team work to create an environment where the sharing of knowledge and power is a unified goal. Instead of sitting and watching the agency deliver, clients are able to take an active approach that builds their own skills to new and impressive heights. With the agency’s ROI particularly impressive amongst the competition, averaging 42:1 in 2019, there are enormous benefits to be had from the talented team. As CRO becomes more popular, so too has the industry surrounding it. For the team at WeTeachCRO, it’s been a challenge to face the gap in expertise between specialists like them and generalist providers entering the space. Prospective clients must be careful to ensure that the firm they take on is able to deliver precisely what they need to make the most of the amazing opportunity that the online marketplace provides. Much of the firm’s success has come from the careful development of its culture as an agency. It works internally the same way that it works with outside organisations, giving each team member full sight of commercial performance and encouraging queries to any issues that have arisen. This system is made possible due to the high levels of trust that are placed in the team’s hands, which is reflected in the agency’s high retention rate. This, of course, ensures that the team has some of the most knowledgeable staff in the area, capable of being deployed in a variety of situations. Similarly, the business’s commitment to educate others applies within the organisation as well. Often, people are taken on with the intention of training them and promoting from within. Those who have a limited CRO background are soon able to boast the ability to practise exceptional skills. The team at WeTeachCRO have created a culture of openness and fairness, and this has allowed the business to thrive. Boasting a 95% client retention rate, from the firm’s foundation in 2017 to this day, it clearly brings something special to the industry that is to be valued. It is what has made them such a success. Company: WeTeachCRO Contact: Matt Scaysbrook Web Address: www.weteachcro.com WeTeachCRO has a reputation for excellence and openness in what it does. Instead of hoarding information, the team work to create an environment where the sharing of knowledge and power is a unified goal.