Technology Innovator Awards 2025 | 5 The online food delivery sector has experienced significant growth, shaped by the unprecedented impact of the global pandemic. From imposed lockdowns to quarantine regulations, millions of households around the world were forced to remain at home and the demand for delivery dramatically increased. Today, food delivery continues to champion the sector, now driven by rising costs-ofliving and growing concerns among consumers. Information from Cardlytics’ State of Spend: Dining Sector Report details that total revenue for restaurants has fallen by 4% so far in 2025, driven by an 11% decline in visitor numbers. This is a sector that is desperately crying for change, and Menuverse aims to deliver. Based in Bloomington, Minnesota, Menuverse is an emerging company on a simple, yet powerful mission: to transform the ways in which restaurants connect with their customers. Striving to make the dining experience seamless for customers whilst helping restaurants thrive in an increasingly digital world, the company specialises in developing innovative restaurant ordering and payment technology solutions that empower clients to streamline operations, improve customer experiences, and increase revenue. Menuverse serves a range of clientele – from independent restaurants and cafes to multi-location chains – diverse in size and scale but each sharing a commitment to efficiency, customer satisfaction, and future-ready growth. Since its inception, the company has served this varied clientele with the core values of innovation, integrity, collaboration, and customer success, each of which has been instrumental for Menuverse – not only in sustaining its mission but in propelling it forward. “Our mission wouldn’t be possible without our values serving as the foundation,” Inthirith explained. “Innovation keeps us ahead of industry shifts; integrity builds trust with clients and partners; collaboration ensures we work closely with restaurants to address real needs; and our commitment to our customers’ success ensures that every feature we build and every service we provide delivers tangible value.” Driven by this mission, Menuverse offers solutions that enable its clients to deliver a seamless dining experience for every order they take. The company has developed an innovative online ordering and delivery system that centralises all food pick-up, delivery, and dinein options so that restaurateurs can remain in complete control of their operations. From offering guests the convenience of ordering and paying in just a few clicks to accepting incoming orders on the fly to managing commission-free deliveries, Menuverse empowers restaurants to manage their operations with efficacy. Combining cutting-edge technology with personalised support, Menuverse supports its clients through the journey from endto-end. Its platform wizard is equipped to guide each client through the setup of their online profile and menu, generating their personalised button to begin taking orders right away. With Menuverse’s support, clients can establish an engaging website, manage their online presence and marketing, and utilise a mobile application that will open a new sales channel for their business – all within one, easy-to-use platform. Menuverse has proven to be an integral partner to restaurants wishing to succeed in their markets, offering a wide array of operational and financial benefits its clients’ establishments. Employees can easily manage the platform with no coding required, meaning that operations can be delegated and shared amongst teams to ensure that service remains smooth. With a strong focus on reducing third-party service fees and increasing direct customer sales, Menuverse’s solutions can add a significant additional 30% to its clients’ online revenue. There are countless restaurants around the world that should be renowned for serving exquisite dishes but are unfortunately lacking in flavour when it comes to securing an online revenue. Whilst these restaurants are delivering high quality dishes, they are often losing potential sales because they have not established an online ordering service – where approximately 40% of dining experiences now occur. Menuverse has been born from this growing challenge, offering an innovative platform designed for restaurateurs and their clients – streamlining the process of online ordering and delivery through an all-in-one solution developed with the challenges of hospitality in mind. We spoke with Inthirith Baphrachanh below, Founder and CEO of Menuverse, as the company is named in the Technology Innovator Awards 2025. Of course, one of the biggest advantages Menuverse’s platform offers is data ownership. Its system allows to build direct relationships with their customers through tools that include email campaigns, promotional announcements, discounts, and customer engagement strategies. The company also helps clients to automate growth with features such as autopilot campaigns for second-time buyers, abandoned cart recovery, long-term re-engagement for dormant customers, and many more. Across these offerings, Menuverse upholds an unwavering commitment to empowering clients and streamlining the dining experience. Each client is provided with ongoing support, both throughout their journey with Menuverse and beyond. This includes ongoing support via chat and phone call, free coaching, meet and greet onboarding, regular new features, AI-powered delivery management and customer experience enhancement tools, and guidance on industry best practices. “Our clients often say they love working with us because they get the full package: the developer, the salesperson, and the CEO, all in one,” said Inthirith. “We don’t just provide a service – we empower our clients to understand the technology behind it. This hands-on approach ensures that they fully understand the ins and outs of owning and managing an online ordering platform. By choosing us, clients gain not just a system, but a partner committed to their longterm success in the digital space.” “By choosing us, clients gain not just a system, but a partner committed to their longterm success in the digital space.” Such services are delivered by a team that has been built upon collaboration, innovation, and respect. Menuverse’s people serve as its very heartbeat, driving the company forward with expertise, creativity, and a commitment to achieving innovation, customer satisfaction, and long-term growth. This team fosters an internal
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