Corporate Vision Issue 5

40 CORPORATE VISION / Issue 5 2018 , BlueAtlasMarketing is a full-serviceMarketingfirmdealingwithawidevarietyof experience and abilities.We spoke toNateStockardaswe looked togainan insight into the success of thebusiness. Blue AtlasMarketing: Taking its Success Around theWorld Located in Houston, Blue Atlas focuses on providing web marketing services, specialising in website development. Turning seven in the month of May, the experienced team serves clients nationwide in all aspects of Marketing, both online and offline. Working with clients from a variety of industries, the team offers simple websites to complex online and mobile applications whilst driving traffic, leads, and businesses for clients. The company works primarily with industrial, oil & gas, and B2B companies that need to increase their web presence and grow leads for their sales team. Operating with a long-term vision, the team at Blue Atlas is looking to help businesses worldwide to become industry experts and grow their sales. The team does this through professional website development and web marketing services that focuses on being resourceful. With the firm providing valuable information to clients, customers gain a strategic positioning in their industry that most industrial and B2B companies do not regularly partake in. Nate tells us what attributes his company possess which he believes help it to stand out amongst other similar firms within the sector. He cites the team’s ability to consistently deliver excellent results in a quick and responsive matter as a key differentiator for the firm. “Besides responsiveness, timely delivery, and quality work, our team focuses on the result that many other firms don’t understand. We provide long- lasting ROI, because we position our clients within their industries like no other. We don’t just build a website, we build an industry leader.” Providing us with an overview of the marketing industry, Nate comments on what impact being based in Houston has on the firm, and emphasises how important it is that the company utilises its stand out attributes. “Here at Blue Atlas, we are located in the Greater Houston area, which is not known for its marketing giants. Many potential clients are seeking Dallas, LA, Chicago, and New York firms to do their development and marketing. We have to stand out in an under-utilised marketing 1805CV43 industry and help clients understand our capabilities and positioning focus.” Working within the marketing industry, Nate and his team utilise certain techniques which enable the firm to stay ahead of the ever developing advances within the market. He describes what methods Blue Atlas employ in order to ensure they are at the forefront of any developments. “Many of our clients are in industries that may utilise amazing technology in their products but operate behind the times in regard to marketing and design. We have to identify a larger range of technology and new developments, in order to suggest and recommend elements that bridge the gap between antiquated marketing activities with advanced technological products.” Having put together a team full of knowledge, Nate points out what strategies the firm utilise in order to ensure that they attract the greatest talent within the industry, and are subsequently able to continue to build a team which strives to do the best for both the company and client.