2020 Automotive Awards

Global Automotive Awards 2020 9 such as pursuing the fleet market. Five Star has recently signed up to 1 Link, the biggest network in the fleet industry that allows customers to directly connect with garages such as Five Star. Having acquired a new site and grown its staff in 2019, Five Star has also been able to take on new technology such as Advanced Driver Assistance Systems (ADAS). Five Star is the only independent garage in its local area to have this camera and radar calibration equipment, which is automated technology designed to make vehicles safer. By tapping into this niche market, Five Star has been able to further expand its business and conform to Mohammed’s personal philosophy that ‘we can all do better’ when it comes to providing services to customers, no matter the industry we operate in. Company: Five Star Autocentre Ltd Contact: Asif Ali Website: www.five-star.co.uk Oct20421 Established in 2009, Five Star Autocentre is an award-winning MOT, Service and Repair Garage that takes pride in its unique, customer-first business model. As the only RAC approved garage in the area, Five Star is able to provide Huddersfield with unparalleled automotive services that value efficiency, transparency, and excellence. Five Star Autocentre is Huddersfield’s only award-winning, fully approved RAC garage providing services in MOT, Servicing and Repairs. Committed to delivering high-quality service and products at competitive prices from its clean, modern premises run by a team of skilled technicians, Five Star promises customer service that is effective, efficient, and honest. Founded by entrepreneur, Mohammed Asif Ali in 2009 at a significant turning point in his career, Five Star was created with a vision to establish a new model of business in the vehicle repair industry. Instead of completing only the bare essentials to repair a car, the Five Star philosophy also prioritises proactive maintenance, indubitable honesty with customers, and thoroughly verifying that vehicles are safe on the roads. Moreover, the company’s innovative online booking and fixed price system based on engine size facilitates Five Star’s other values of delivering fuss-free service without excessive costs. Motorists from across West Yorkshire and beyond value the ease of booking their vehicle in for its service with Five Star thanks to its online website diary that is accessible all year round, day and night. The fixed prices have no hidden additional costs and are clearly visible on the website, with the details of the pricing outlined clearly by the team before work begins. Five Star’s commitment to its clients is at the very heart of its corporate philosophy and the result is award-winning excellence. This is not to suggest that the road has always been easy for Mohammed and his team. From the rejection of his building application when he first set about to establish Five Star to the frantic learning process and organisation of architects, builders and contractors, to recruiting a team of staff and putting in measures to ensure that they had a positive working environment, Mohammed worked at full capacity to get his business up and running. After only twelve, gruelling weeks since he took on the premises, Mohammed was able to open Five Star’s doors to the public for the first time. Since then, Mohammed has been a proactive leader of the Five Star team, learning all he can to become a qualified Master Diagnostic Technician with expertise across the motor industry that enables him to work alongside his team, instead of supervising from a desk. 2021 Best Car Repair & MOT Centre - West Yorkshire Through applied experience and leadership, Mohammed has learnt to be a proficient leader to his young team of fully qualified technicians, two dedicated customer services advisors, and a team of apprentices, who are all trained in providing exemplary customer services as well as qualified, skilled and professional motor vehicle servicing, repairs and MOTs. As a result, over a decade after its inception, Five Star is the leading garage in the area with a 99% independent customer satisfaction rating and a 9/10 score on Trustpilot. The firm is also the recipient of multiple awards which has boosted its organic growth over the years, enabling the business to operate at profit for around four years. Whilst the automotive industry can at times be unpredictable for independent businesses such as Five Star, which has only been compounded by the effects of the ongoing pandemic on the economy and business activity, Five Star is continuing to grow. In fact, the firm is currently on course to treble its turnover from the first twelve months of trading, which would be a positive indictment of the garage’s progress so far. Driven by ambition, Five Star is looking ahead to even more opportunities to maximise its potential,