As a vast and global business, Snowplow also has many challenges that it needs to overcome. It has divisions all over the country, meaning that cultures will naturally be different. However, each division needs to stick to the values that make the company a global success. These are commonplace around the world. Ultimately, any team member who participates in making Snowplow great knows they have to work and live by specific values, notably: inclusivity, high ownership, and honesty. Company Name: Snowplow Contact Name: Katie Leitch Web Address: https://snowplow.io Nov22782 Best Global AI-Based Behavioural Data Platform - Europe Using Snowplow’s Behavioural Data Platform (BDP), you can collect and operationalize rich, first-party customer behavioural data directly from your data warehouse or data lake. Below, look behind the scenes at the innovative team and assess how far the company can continue to grow. Established in 2012, Snowplow’s mission is to make data applications faster and more effective by enabling them to be developed, deployed, and iterated. To accomplish this, data is created that can be used for advanced analytics and AI applications. It is a simple goal in theory, but it requires a certain level of skill and teamwork within the company to help the company hit its targets. Fortunately, the skillsets are in good supply. One of the secrets behind the company’s success has been that the management team has led from the front. The two founders, Alex Dean and Yali Sassoon, now employ 180 people worldwide, which shows how big the company has grown. The Snowplow team can also point towards the highly respected brands they have worked with as a prime example of how far they have come. Reputable names include Strava, Auto Trader, and The Globe & Mail, all of which have worked with Snowplow to create their behavioural data. Another asset and USP of Snowplow is its versatility. The team can work together to provide clients with what they need, including market-leading behavioural data products, such as, but not limited to, Snowplow Open Source, Snowplow Behavioural Data Platform (BDP), and Snowplow BDP Cloud. This variety sets Snowplow apart from its competitors and means it has deservedly been crowned as the Best Global AI-Based Behavioural Data Platform in Europe. It is all good being a leading light in the industry, but many of our readers are interested in how it all works and what has made Snowplow so successful, aside from the expert skillset. The company works hard to help others; it is not about the success of Snowplow as such, but more about how successful it has made other companies. Using Snowplow’s products, companies can fuel predictive models with the rich behavioural data they need to realize their full potential. For example, Snowplow’s behavioural data is used by The Globe and Mail’s Sophi AI platform, which has generated an incremental revenue increase of multimillion dollars. One thing potential clients may question is how this is all kept private. Fortunately for interested clients, the company covers this as part of their excellent service. They deploy Snowplow products into customers’ private clouds, meaning they are not open to the public. In addition, the products can establish separate data pipelines for different regions and apply a first-party approach to data collection, meaning that it complies with all the relevant regulations concerning GDPR and other countries’ restrictions. Data is also kept safe via future-proofing customer data privacy compliance strategies, Incorporating consent into customer data, and carrying out accurate user stitching/ID, meaning that the networks and data would be brutal to access for potential cyber criminals. co-founders Alex Dean (left) and Yali Sassoon (right)
RkJQdWJsaXNoZXIy MTUyMDQwMA==