Meg Craig is a creative brand strategist with a passion for helping the people behind the business. We speak to her and find out more as her company, Skysail Brand Marketing (Skysail) gains recognition in the Canadian Business Awards 2023. Founded in 2010, Meg Craig’s company, Skysail Brand Marketing is an integrated branding and marketing agency based in Mahone Bay, Nova Scotia. Working with companies of all sizes, from small businesses to large scale organisations, Skysail specialises in helping its clients discover and build their brand voice through graphic design, logo design, website design, digital marketing, and so much more. Meg, a passionate neurodivergent leader, has a unique background in entrepreneurship, design, creative direction, and trauma-aware neurolinguistic programming. After a fulfilling marketing agency career in Toronto, she moved back home to Nova Scotia and founded the allfemale Skysail agency. “We don’t just build strong brands; we build confidence in the people behind them,” Meg enthuses. “At Skysail, we take a bird’s eye view to coordinate a unified brand strategy aligned with your life and vision. We integrate and position messaging across platforms to deliver a seamless customer experience.” Skysail operates as a 100% remote agency that services all of Nova Scotia. Combining all of their experience and graphic design excellence, the able and dedicated team of five all work remotely in order to provide clients near and far with the same knowledge and passion that they share. Whilst working from home has both it plus points and its downsides, the team regularly utilises the latest in project management and video communication software to team up on projects, as well as working capably on their own when required. Their shared passion for community means they are all equally committed to the local small business economy and they all work to embrace the overall objective of uplifting and empowering rural residents to build their dreams. “Our winning combination of rural hospitality and design excellence has earned us a reputation as thought leaders in the industry,” Meg continues. “We care as much for each other as we do about our work and that makes our team an unstoppable force.” With more than 20 years of integrated marketing experience, Meg cut her teeth working with big brand names like PlayStation, Nestle, and Coca-Cola. Now, feeling fortunate that she gets to live her best life in a beautiful seaside town and continue to do work around the globe, Meg focuses on building her business and raising her family in a place that supports diversity and celebrates abundance – her vision of success. Aside from its digital marketing services, Skysail also offers mentoring programmes to enable entrepreneurs and business owners to move past their challenges to live a more mindful life and sustain a thriving business. With her unique mix of life experience in strategy, design, and personal growth, Meg’s continuing education in all things neuro linguistic programming has lead her down a mindful path of self-reflection and understanding. Emotional intelligence, empathy, and trust are the pillars of her work and she offers this out as mentoring sessions, covering a variety of different topics, in order to enable others on their business journey. Recently, Skysail was recognised for its diligence and commitment to the communities it serves by being named Best Full-Service Digital Branding Agency – Atlantic Canada in the Canadian Business Awards 2023. And you can read on to hear words of praise for these five talented women from just a handful of the company’s delighted customers. Tabitha Coleman employed Meg and the team’s services to launch her company and hasn’t looked back since! She states, “From the time I planted the seed of TABITHA + CO, Meg and her team have been there from the beginning. They understand client vision, are mindful and patient. I trust them wholeheartedly and consider them an extension of my company.” Similarly, Shayla Perry, the Founder of Rover Cove, was over the moon with the team and enthuses, “The ladies at Skysail and their hard work is nothing short of a dream. All were extremely patient with my picky, detail-orientated personality, and truly made my company branding everything that I imagined it to be. I cannot say enough good about Skysail and their staff, and highly recommend them for all your branding and social media needs!” Contact: Meg Craig Company: Skysail Brand Web Address: www.skysailbrand.com/ Jan23254 Best Full-Service Digital Branding Agency - Atlantic Canada
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