Finding a position in the digital marketplace is no easy task, requiring expert help from teams such as those at the Digital Training Institute. Working in the public and private sectors, the team have more than earned their place in the Education and Training Awards 2023. We caught up with Joanne Sweeney to uncover more about the secrets of the team’s success. Digital age problems require digital age solutions, but many organisations simply don’t have the knowledge or expertise to achieve this sort of success on their own. The team behind the Digital Training Institute work with clients in national and local government, policing, crime and defence, higher education, marine science, public health, enterprise – essentially all facets of the public sector – to ensure a bright future for everyone. The team’s business model puts process and technology at the heart, allowing for the easy ability to scale and serve at the highest possible level. Working in the specific field of digital marketing consulting and training means that clients can rest easy knowing that the team’s experience is ideally suited to their unique requirements. The standard of digital communications in government and public sector is a matter that is very much in the public interest, and that’s why the work of the Digital Training Institute is so important. “Trust and transparency is the number one currency for this sector in the age of misinformation,” Joanne explains. “Better communications provides a better society for all. Our core values remain the same, however we are required over time to adapt to the advancements in technology, changes in social networks, and most recently, the AI phenomenon while ensuring our vision and values are at the forefront of the business.” The shifting position of technology has meant that the advice and recommendations offered by the Digital Training Institute have evolved over time. Being an outside player has given them a unique advantage over an in-house team, as their work absorbs the world in which we live, and feeds back to the organisations with which they work. Nowhere can this better be seen than in the team’s efforts with Ireland’s radio sector. “We work with all commercial radio stations in Ireland through our collaboration with the Learning Waves Skillnet which is tasked to provide training to 32 radio stations across Ireland,” Joanne tells us. It’s a vital part of pulling this often-forgotten, but essential part of Ireland’s culture into the 2020s and beyond. When it comes to learning new skills, Joanne practices what she preaches to her clients. “I am a life-long learner,” she says, “so I maintain knowledge and practice in the digital marketing industry as it changes daily. I subscribe for paid-for weekly social media and digital marketing trainings and as part of the research for my books, blogs, and podcast, undertake weekly desk research and interviews with industry and public sector experts. Our courses are also externally verified by the CPD Standards Office in the UK.” Such care and attention to detail explains why she and the team at the Digital Learning Institute are in such high demand. Looking ahead, the plan is to grow the firm during the next few months, adding additional trainers in order to reach new markets and new clients. What will remain key, however, is the specialist nature of the firm which has been such a calling card for the team. “Success for me is the impact I make on the world, the influence on public sector communications, for the public good,” Joanne tells us. To close our exploration of the team, following the company’s success, we asked Joanne what has pushed her to achieve such dizzying heights and become so worthily recognised in the Education and Training Awards. “When working with public sector you have to be at the top of your game,” Joanne says with a smile. “I ensure we are poised for excellence at every opportunity. You are only as good as your last gig!” Company: Digital Training Institute Contact: Joanne Sweeney Website: www.publicsectormarketingpros.com / www.digitaltraining.ie Email: [email protected] Jul23330 Best Bespoke Digital Marketing Training Consultancy 2023
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