Franchise Awards 2019

4 Corporate Vision - 2019 Franchise Awards , Jan20188 Advising others on how to navigate franchising is a tricky business. It’s not just about finding a business for clients, it’s all about finding the right business for them. There is no one more qualified tomake this call than Seth Lederman, founder of Frannexus. Withmany years of success with clients, building up businesses almost effortlessly, he is uniquely equipped to guide others through the process of finding their ideal franchise. In the light of his award from Corporate VisionMagazine, we took a closer look at Seth and his company to find out more. The world of franchising is immensely complex, putting difficult demands on fresh-faced franchisees. Seth Lederman aims to make the process of finding out more about franchises and their positive benefit as straightforward as possible for his clients. This not only sets Seth apart as an excellent resource for those needing a consultant, but is also why people continue to return when more advice is needed. Before his time as a franchise consultant, Seth built up more than 30 years of small business success, including the ownership and sale of his own company. He transitioned into advising businesses, drawing on his considerable expertise. Unlike some consultants, his experience isn’t merely academic. He learned the skills necessary “in the trenches” and then went on to write the books on it, with three of his works on Amazon’s best Sellers Lists. This unique knowledge means that Seth is able to encourage and advise those wanting to go into business whether or not franchising is the best option or not. He is intimately aware of the advantages and disadvantages of franchising and starting an independent business. When it Franchise Consultant of the Year 2020 comes to finding a consultant, this awareness and level of knowledge is essential. Of course, there is a need to ensure that the service provided is innovative and bespoke, and Seth works hard to give each client a unique experience. Right from the beginning of the process, Seth ensures that everything proceeds in a methodical and thorough manner. This means that Seth must dig into the unique situation that any of his clients are in, and then find out what they would like from a franchise. Exploring what a client finds most compelling with regards to brand, culture and operating models is essential to the client attaining their goals and objectives if they want to own a franchise. Seth, and Frannexus, currently represent several hundred franchises over twenty different industry sectors, with a variety of operating models, as well as business-to-business and business-to-consumer options, allowing them to provide a variety of alternatives to meet any investor’s personal, professional and financial goals. These franchises are in industry sectors as varied as real estate, personal and professional services, automotive, and food & beverage. With such a large range of options to hand, it’s relatively easy for an organization like Frannexus to find the perfect match that aligns a client with the right business venture. Extensive experience in the complexity of franchising means Seth and his colleagues are intimately aware that the way in which both parties interact will affect the success of any potential deal. Seth’s motto is “We don’t just get people into a business; we get people into the right business,” and this reflects the way in which he aims to achieve a result that has an impact in the long term. This means that instead of potential franchisees being pushed into a decision, Seth always ensures that they feel comfortable. It is an empathetic choice that has served him well year after year. Seth is acutely aware that his involvement in someone’s life can change it considerably and does not take this lightly. He leverages his own considerable experience as a serial entrepreneur to advise clients, in the knowledge that starting a business of any sort requires meticulous planning, research and a lot of energy. For this reason, Seth doesn’t accept payment until a franchisee has purchased their perfect business. As ever, the aim is not to get people into a business, but to get them into the one that is right for them. In an industry that Seth sees as unorganized, fragmented and led by antiquated techniques and processes, it’s the methodology he has championed at Frannexus that really sets them apart from other business in the field. Taking the things that frustrate him about the industry, Seth has created a way of working that takes advantage of technological systems and processes in day-to-day operations. Every aspect of the business from lead generation, to providing collateral services, has a team of associates who are experts in the field and able to handle queries with the utmost in professionalism. This is a far cry from the traditional image of franchise consultancy which usually consists of a sole proprietor, working from home in a very fragmented manner, with his business operating in a thoroughly modern way, ideally suited to helping clients whenever they need it. The company ethos is one that believes only after becoming a trusted advisor to candidates can it create both value for clients and achieve a successful transaction. Seth has instilled a culture of CANI (Constant And Never-ending Improvement) into the fabric of Frannexus. This means that everything that anyone in the business does is carefully designed to create an