Issue 11 2020

Aug20312 Seeking Excellence Established in 2015, Seek Social is a leading digital marketing agency offering a complete repertoire of high-quality services. Beginning as a kitchen table operation in co-founders Paula and Dean Braiden’s kitchen, Seek Social has since provided over 350 satisfied clients in and around Greater Manchester in services ranging from SEO to Graphic Design to B2B Data and Lead Generation, all available under one roof. When Seek Social says full service, they mean full service. Based in Greater Manchester, Seek Social is a leading full-service digital marketing agency, offering high-quality services that include SEO, Online Paid Ads, Social Media Marketing, Social Media Active Engagement, Graphic Design, Website & App Development, B2B Data and Lead Generation and more, as well as training to businesses and individuals in these areas. What began in 2015 as a two-person operation from the kitchen table of Founder Paula and her husband Dean Braiden has grown over the past five years, generating £3.5million in revenue for over 350 satisfied clients. Providing tailored and streamlined marketing strategies for small and medium-sized local businesses as well as global Fortune 500 companies, Seek Social prides themselves on their creativity, metrics, comprehensive advertising strategies and expert problem-solving services. These services are delivered in accordance with the company’s four pillars to achieve excellence in customer service; quality services, great communication, fair pricing and devotion to deadlines. Since the company’s inception, Seek Social has abided by their founding principles that all businesses, regardless of size, should have access to high-quality digital marketing provided by a qualified team of experts, without paying extortionately for it. Priding themselves on fairness and professionalism in every aspect of their projects and business dealings, Seek Social ensures transparency and complete trust between their team and their clients, guaranteeing their staff are fully qualified in their chosen sector of expertise. Although a small team of eight, Seek Social is made up of individuals who each bring unique and extensive knowledge that they can either utilise on their own or, more commonly, in collaboration with other members of the team to create well-rounded, complete solutions that are perfectly tailored to suit the clients’ needs. Seek Social therefore does not look for people to fill gaps in their organisation when recruiting, but organically grow as people come to them, looking to develop and utilise their own skillsets. Seek Social then creates a space within the company for new talent, not only giving them the opportunity for career progression but gaining new knowledge for the whole team and an increased wealth of expertise and services that can be shared with clients. The key is that each member of the team works hard because they love what they do, and the senior management team prioritises creating continual opportunities for themselves and their staff to develop professionally, as well as add new skills to their already impressive repertoire. This support and care extend to Seek Social clients, who are brought on only if they reach out to the company first – Seek Social knows nobody likes cold calls and they feel they can initiate better client relationships by respecting client boundaries, whilst reassuring them that Seek Social is ready to help as soon as they need it. This same respect is not always guaranteed from other digital marketing agencies which lack the personal touch Seek Social prides themselves on. Whilst there is a great deal of exceptional marketing talent around, there are companies that take on clients but don’t deliver on their promises and charge extortionate fees for minimal work. The detrimental impact of rogue agencies and unqualified freelancers such as these on the reputation of the marketing industry is one that Seek Social has been working to reverse since the company’s inception through their client-centric approach to delivering high-quality digital marketing services. Collaboration is integral therefore, not only to the internal culture of Seek Social, but in the establishment of trusting relationships with clients. By openly communicating from the initial meeting, a client knows exactly what they are getting for their money, how they are working towards their desired outcome and how they are involved in the achievement of this final goal. Alongside collaboration is the company’s flexibility with regards to clients and their needs. While many digital marketing agencies of a similar size to Seek Social are frequently limited or bound by rigid processes, Seek Social’s versatility of the staff and their skillsets is recognised as a stand-out characteristic of the company that has earned a myriad of positive customer feedback: “The team at Seek Social went far beyond both the original brief and scope of the project to deliver a truly bespoke platform. Their imaginative approach to delivering often complex solutions has created everything that we asked for and we would recommend their technical wizardry and understanding of client needs without hesitation.” – Mike Newman. A friendly and relaxed environment, but one that guarantees extensive knowledge and professionalism, Seek Social is able to see where the potential of a clients’ digital marketing strategy can be maximised and offers clear, well-thought out advice. A recent example is a client who came to Seek Social initially looking to create an email campaign. Seek Social saw that there was so much more the client could do to build their brand and company through digital marketing and the client left with Email and Web Server Support, B2B Data Gathering and Lead Generation, two new websites, an app, SEO Blog Content Writing and Social Media Marketing. All created under one roof for an affordable cost. After five years of successful service and growth, Seek Social is now looking to the future to see how they can continue this projection. As part of their continued efforts to think of new ways to provide