Issue 12 2021

Issue 11 2021 13 Nov21111 Fertility Firm Secures Success! Fertility is one of the biggest parts of the medical industry today, with new technologies playing a vital role in its expansion. Inception Fertility brings together numerous brands that, when combined, offer a comprehensive service to customers. In Corporate Vision’s 2021 Corporate Excellence Awards, the firm was named Best Fertility Services Provider 2021 - North America. We dig a little deeper to discover how they achieved this tremendous result. For TJ Farnsworth, nothing had proven more worthwhile, but more frustrating than the two year fertility journey he and his wife had been on. When he launched Inception Fertility in 2014, he did so with a desire to improve his own experience at the heart of the process. Thanks to this burning passion, and his formidable skill as a serial entrepreneur, Inception quickly became a roaring success. Now it stands as the largest provider of comprehensive fertility clinics and services in North America. There is very little that the team at Inception do not offer their clients, with every step placing the latest science and the needs of their patients first and foremost at all times. The brands that are under the banner of the Inception family include The Prelude Network™ , the largest provider of comprehensive fertility services in North America; MyEggBank®, one of the largest donor egg banks in North America; Bundl Fertility™ (Bundl), a multi-cycle fertility service bundling program; and HavenCryo™, a cryopreservation facility and service for long-term cryopreservation of reproductive tissue. This comprehensive service means that everyone is catered for, and the varied needs of everybody can be met. The approach of Inception throughout its various brands is one which is uniquely collaborative. With so many different options, the team understands that each part of the Inception family must speak to the others. As such, the firm’s staff of leading physicians often meet up to share their best-in-class practices across the whole network of clinics. Such a wealth of experience is a boon to any patient, and means that the team is able to offer treatments that always put them at the center of the process. Having achieved such success over the last few years, the unique challenges of the pandemic forced this successful company into uncharted waters. Decisions throughout the last couple of years have been not only for the good of the team at Inception, but have been vital to achieving the best possible results for clients too. At the outset of the pandemic, the American Society of Reproductive Medicine recommended that all non-essential fertility treatments pause for a period of two weeks. It was Mr. Farnsworth who brought together more than 400 reproductive endocrinologists in the form of the Fertility Providers Alliance to protest these guidelines and reiterate that such decisions must be made between providers and their patients. Shortly after this organization was formed, the ASRM altered its position to give physicians the autonomy they deserved. Perhaps this act demonstrates clearly the respect which the Inception team has earned over the years. Looking forward, they intend to build on their reputation to reach ever more impressive heights. Throughout 2020 and 2021, the team have expanded their service line offerings, so that accessibility to fertility care has become easier than ever before. 2022, therefore, marks the point where this growth from a technological perspective can finally be matched by the patient experience. This will be achieved through the use of a new app, Prelude Connect, which will help helps patients manage all aspects of their fertility care more efficiently including the often-challenging financial burden. Inception was born from a desire to change the fertility industry, and make it into a force which served patients better than ever before. It’s clear that the leadership of Mr. Farnsworth and his astonishing team have brought this dream into vivid reality. We celebrate their tremendous success and look forward to what they do next. Company: Inception Fertility Name: Nicole R Braley Email: [email protected] Web Address: