Issue 3 2021

Game-Changing Global Approach To Digital Advertising Outdoor advertising is an element of business that can sometimes be overlooked, but the service that HYGH provides ensures that it never has to be left out. As the firm has been recognised as the Leading Innovators of Outdoor Advertising Solutions 2020, join us as we find out more about how HYGH makes sure that everyone who wants digital out-of-home advertising can receive it. A simple goal does not make a simple mission, but HYGH is and has always been up to task of making sure that outdoor advertising solutions are available to everyone who wants them. What is advertising if not telling a story? The HYGH story is, albeit initially, one of hope and frustration, but one that ends with greater hope and a greater vision for the future of its industry. One day, the executive leadership of the firm went out to go and do some digital out-of-home advertising for a former start up. As they hoped for innovation, they were met with frustration. For starters, the group were told that fifty thousand Euros would not be enough to start a campaign, as well as the fact that campaigns must be booked months in advance and in fixed packages, and that there are hardly any possibilities to display and adapt their advertising in a specific way for time and location. This frustration became what would be the foundation of HYGH, a firm that is now dedicated to ensuring these three reasons do not stop others from pursuing an outdoors advertising campaign for whatever reason. One of the biggest assets that HYGH offers to its clients is that of technology. Having taken full advantage of the latest technological innovations and development, HYGH is essentially offering its clients access to decentralized billboards as part of a global blockchain. Clients can either place their advertisements anywhere in the world with just a few simple clicks of a mouse, or can allow their screen to be booked and earn money in the process. Digital advertising and outdoor advertising have here been combined and amalgamated into one exceptional solution that takes advantage of technology and applies to a time-tested industry such as advertising. Bringing these two worlds together is how HYGH has formed its excellence. In what can only be described as nothing short of a game-changer for the advertising industry and technology in general, the work that HYGH carries out has changed the face of digital out-ofhome advertising for good. Now, everywhere in the world is accessible and digital billboards all over have become a platform for anyone. The industry of digital out-of-home advertising has seen little innovation over the course of the last ten years. It is a corporate landscape that has not moved much, and there are established players that are trying to protect their industry by Jun20416 stopping democratisation and deregulation in their tracks. HYGH’s innovative platform approach enables advertisers of all sizes and budgets to book out-of-home advertising in a targeted, efficient, fast, and affordable manner for the very first time. Making technology and advertising accessible to everyone is where HYGH really shines, and its success is shared by everyone that has ever placed a digital advertisement somewhere in the world. Today, as technology is becoming more and more integrated with modern society and there is a greater call for digitalisation, the work of HYGH is more imperative than ever before. Advertising tells a story or shares a message, and HYGH enables its users to share their story and message to a digital billboard anywhere in the world that it is partnered with. This is excellence in abundance, and the firm is fully deserving of this latest success. Company: HYGH AG Contact: Vincent M Website: https://hygh.tech/de/ Digital advertising and outdoor advertising have here been combined and amalgamated into one exceptional solution that takes advantage of technology and applies to a time-tested industry such as advertising. Bringing these two worlds together is how HYGH has formed its excellence.

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