Issue 3 2021

Jun20132 Pure Business Growth For BuroBuro, a leading Moscow-based business consultancy, digital solutions do not need to be complex and saturated with all the bells and whistles of the latest tech. In fact, simplicity is key for BuroBuro, which has adopted a ‘non-toxic’ philosophy since its inception thirteen years ago. We take a closer look at the firm of innovators that are growing businesses through technology in its purest form. Issue 3 2021 47 Rated as one of the top agencies in Russia, BuroBuro is a leading developer and integrator of complex, high-load projects for businesses looking to increase sales and optimise operations. Building digital projects that are designed to grow businesses, BuroBuro is ultimately driven by the human needs of its users. As such, it’s processes are stripped back to the bare bones of what the client is looking for in its solutions, and strategies and goals are curated by a united team of clients, diverse specialists, and the experts at BuroBuro. Together, they are able to identify the goal, the solution, and the strategy, before collaborating towards the shared vision for the businesses of clients. Simplicity remains the key for BuroBuro, which has discovered over thirteen years of operation the art of removing the extraneous and generating only effective ideas. The concept of ‘non-toxic’ ideas and solutions is central to BuroBuro, which favours purity and directness over heavy interfaces and ‘poisonous’ design. As such, the team ensures consistency across its sites, enabling consumers and businesses to communicate through a shared language on their platforms that allows consumers to explore the full potential of a business, and the business in return to continue learning and evolving around consumer behaviour. As a full-service agency, BuroBuro’s offering across its departments is vast. The Digital Bureau, for instance, specialises in complex web development and integration, creating high-load, fault-tolerant sites that improve business platform. Despite the complexity of any project, however, BuroBuro remains committed to its philosophy of non-toxicity, creating clean design that simplifies websites and platforms to be user- friendly, without being reductive. Within its digital offering, BuroBuro is able to provide full analytics and design for user interfaces and back-end projects, complete with testing to ensure high levels of functionality and quality for all users. The firm has created more than seventy external solutions for clients of all sizes, integrating its creations into CRM , administrative systems and more seamlessly. BuroBuro has also created the BuroData Platform, a multifunctional web platform that automates the exchange of information between various microservices and data enabling management through a single web interface. It is advanced technological development in its purest, non-toxic form. BuroBuro also provides services in the development of mobile applications, Integrate the company’s digital products into a single ecosystem, highly loaded corporate portals, technical support websites, once again using technology to simultaneously make an impact and make life easier for users. Consequently, the Strategy Bureau is dedicated to finding simple and concise digital communication solutions for that purpose, using advanced technology and research to study user behaviour and adapt its platforms in line with their changing behaviours and cultures. Consequently, BuroBuro was recently able to assist the large, high-tech pharmaceutical company, R-Pharm, that employs more than 3,000 people across seventy branches Russia. BuroBuro was charged with tackling a familiar issue faced by many large corporations in difficulties communicating across the organisation as a whole. BuroBuro’s solution was customarily refined, developing a multifunctional corporate portal that was modern, flexible, and scalable to R-Pharm’s projected growth. With the digitisation of businesses across Russia and beyond becoming increasingly prevalent owing to the ongoing pandemic, the market-leading digital solutions of BuroBuro are likewise increasing in demand. We look forward to seeing the continued development of this Russian enterprise as it maintains its commitment to excellence in digital innovation. Company: BuroBuro Contact: Ivan Krivushin Website: buroburo.ru BuroBuro was charged with tackling a familiar issue faced by many large corporations in difficulties communicating across the organisation as a whole. BuroBuro’s solution was customarily refined, developing a multifunctional corporate portal that was modern, flexible, and scalable to R-Pharm’s projected growth.

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